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Data Mining Techniques in CRM - Inside Customer Segmentation (Hardcover): K Tsiptsis Data Mining Techniques in CRM - Inside Customer Segmentation (Hardcover)
K Tsiptsis
R2,050 Discovery Miles 20 500
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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

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