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Data Mining Techniques in CRM - Inside Customer Segmentation (Hardcover) Loot Price: R1,971
Discovery Miles 19 710
Repayment Terms: R185 pm x 12*
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Data Mining Techniques in CRM - Inside Customer Segmentation (Hardcover): K Tsiptsis

Data Mining Techniques in CRM - Inside Customer Segmentation (Hardcover)

K Tsiptsis

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Loot Price R1,971 Discovery Miles 19 710 | Repayment Terms: R185 pm x 12*

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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: 2010
First published: March 2010
Authors: K Tsiptsis
Dimensions: 244 x 168 x 21mm (L x W x T)
Format: Hardcover
Pages: 372
ISBN-13: 978-0-470-74397-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > Customer services
Books > Computing & IT > Applications of computing > Databases > Data mining
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LSN: 0-470-74397-2
Barcode: 9780470743973

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