Chinese medicine has a rich history that has only been made more complex by its integration with `Western' biomedicine. Legitimization of Chinese medicine in biomedicine-dominated health systems, such as that in Hong Kong, has posed significant issues. This anthology of articles explores relevant social issues related to various Chinese medicine treatments, including acupuncture and medicinal oils, as well as insight into practitioner licensing and public perception. Each chapter tackles a topic related to the complicated process of legitimizing knowledge and power within a specific social and historical context. Written by professors and researchers with extensive knowledge of Chinese medicine, government regulation, and sociology, this collection provides an overview of the challenges and current social context of Chinese medicine that affect students and practitioners of Chinese medicine, health and para-health biomedical professionals, and patients alike. Traditional Chinese Medicine is the first book in the Mediated Health Series, which focuses on the effects of media, lifestyle, doctor-patient communication, and the economy on health and aims to help inform medical decisions and enhance the wellbeing of individuals.

This book examines the social, psychological, legal, and ethical impact perceived or proven that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.

Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question "Does advertising improve society?" this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. Written by professors of advertising with experience from both within the industry and from international research, the collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion.

Social inclusion is a key outcome measure for health intervention and social services initiatives. However, there is currently no universal global measure of social inclusion with proven validity and reliability. This prevents accurate cross-cultural comparisons of the impact of social services and policy changes. To fill this void, the authors describe the theory and development of the Social and Community Opportunities Prole (SCOPE) developed in the United Kingdom as a measure of social inclusion. The SCOPE has since been translated and applied in Hong Kong, Poland, and Brazil with proven success in providing empirical evidence of social inclusion among the general public, persons with mental health issues, and immigrants. The first of its kind, this book presents and compares these studies, moving forward social inclusion research and encouraging adoption in academia and by social service providers. The conclusions will also enlighten policy makers at national, regional, and local levels responsible for designing strategies to improve the well-being of disadvantaged groups in society. Social Inclusion: Theoretical Development and Cross-cultural Measurements is the second book in the Mediated Health Series, which focuses on the effects of media, lifestyle, doctor-patient communication, and the economy on health and aims to help inform medical decisions and enhance the well-being of individuals.

Approaches to Conflict: Theoretical, Interpersonal, and Discursive Dynamics aims to investigate the role of communication and emotions in conflict contexts. In addition to the fundamental importance of communication in various aspects of conflict, this volume offers a prominent position to the inherent part played by the effects of a wide range of emotions. This multi-disciplinary project draws from communication studies and media, public relations, philosophy, psychology and neuroscience, linguistics, business studies, political science, literature, and cultural studies.

In this new generation, media contributed in constructing people's identity. Different messages from the media would affect how we conceive ourselves. At the same time, the rising status of female gives opportunities for the market to explore a new pool of targets. In Hong Kong, it is a media-structured environment with different televised messages around us and how can these messages affect what we think, especially regarding females? This book is organised into two main sections. It aims to discuss how tween girls and teen girls in Hong Kong are being influenced by the images and celebrities from the media in evaluating the gender roles and sexuality. Through the quantitative and qualitative studies, people could examine and understand how the girls interact with the media and how they interpret the messages from the media.