In the second decade of the twenty-first century, the crusade against sugar rose to prominence as an urgent societal problem about which something needed to be done. Sugar was transformed into the common enemy in a revived ‘war on obesity’ levelled at ‘unhealthy’ foods and the people who enjoy them. Are the evils of sugar based on purely scientific fact, or are other forces at play? Sugar rush explores the social life of sugar in its rise to infamy. The book reveals how competing understandings of the ‘problem’ of sugar are smoothed over through appeals to science and the demonization of fatness, with politics and popular culture preying on our anxieties about what we eat. Drawing on journalism, government policy, public health campaigns, self-help books, autobiographies and documentaries, the book argues that this rush to blame sugar is a phenomenon of its time, finding fertile ground in the era of austerity and its attendant inequalities. Inviting readers to resist the comforting certainties of the attack on sugar, Sugar rush shows how this actually represents a politics of despair, entrenching rather than disrupting the inequality-riddled status quo. -- .

In the second decade of the twenty-first century, the crusade against sugar rose to prominence as an urgent societal problem about which something needed to be done. Sugar was transformed into the common enemy in a revived 'war on obesity' levelled at 'unhealthy' foods and the people who enjoy them. Are the evils of sugar based on purely scientific fact, or are other forces at play? Sugar rush explores the social life of sugar in its rise to infamy. The book reveals how competing understandings of the 'problem' of sugar are smoothed over through appeals to science and the demonization of fatness, with politics and popular culture preying on our anxieties about what we eat. Drawing on journalism, government policy, public health campaigns, self-help books, autobiographies and documentaries, the book argues that this rush to blame sugar is a phenomenon of its time, finding fertile ground in the era of austerity and its attendant inequalities. Inviting readers to resist the comforting certainties of the attack on sugar, Sugar rush shows how this actually represents a politics of despair, entrenching rather than disrupting the inequality-riddled status quo. -- .

Immersion is about the extreme sport of marathon swimming. Drawing on extensive (auto)ethnographic data, Immersion explores the embodied and social processes of becoming a marathon swimmer and investigates how social belonging is produced and policed. Using marathon swimming as a lens, this foundation provides the basis for an exploration of what constitutes the 'good' body in contemporary neoliberal society across a range of sites including charitable swimming, fatness, gender and health. The book argues that the self-representations of marathon swimming are at odds with its lived realities, and that this reflects the entrenched and limited discursive resources available for thinking about the sporting body in the wider social and cultural context. The book is aimed primarily at readers at undergraduate level and upwards with an interest in sociology, the sociology of the body, the sociology of sport, gender and the sociology of health and illness. -- .

Immersion is about the extreme sport of marathon swimming. Drawing on extensive (auto)ethnographic data, Immersion explores the embodied and social processes of becoming a marathon swimmer and investigates how social belonging is produced and policed. Using marathon swimming as a lens, this foundation provides the basis for an exploration of what constitutes the 'good' body in contemporary neoliberal society across a range of sites including charitable swimming, fatness, gender and health. The book argues that the self-representations of marathon swimming are at odds with its lived realities, and that this reflects the entrenched and limited discursive resources available for thinking about the sporting body in the wider social and cultural context. The book is aimed primarily at readers at undergraduate level and upwards with an interest in sociology, the sociology of the body, the sociology of sport, gender and the sociology of health and illness. -- .