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Strategisches Account Management (German, Paperback, Softcover reprint of the original 1st ed. 2002): Reinhold Rapp, Kaj... Strategisches Account Management (German, Paperback, Softcover reprint of the original 1st ed. 2002)
Reinhold Rapp, Kaj Storbacka, Kari Kaario
R1,604 Discovery Miles 16 040
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Nicht selten liefert nur ein kleiner Anteil von Kunden den grossten Beitrag zum Cashflow eines Unternehmens. Hier verborgene Wertpotenziale werden jedoch von den wenigsten Unternehmen strategisch und operativ genutzt. Die Autoren beschreiben in ihrem Buch Wege und Instrumente, wie Strategisches Account Management mit der CRM-Methodologie verbunden werden kann.

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