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Strategisches Account Management (German, Paperback, Softcover reprint of the original 1st ed. 2002): Reinhold Rapp, Kaj... Strategisches Account Management (German, Paperback, Softcover reprint of the original 1st ed. 2002)
Reinhold Rapp, Kaj Storbacka, Kari Kaario
R1,549 Discovery Miles 15 490
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Ships in 10 - 15 working days

Nicht selten liefert nur ein kleiner Anteil von Kunden den grossten Beitrag zum Cashflow eines Unternehmens. Hier verborgene Wertpotenziale werden jedoch von den wenigsten Unternehmen strategisch und operativ genutzt. Die Autoren beschreiben in ihrem Buch Wege und Instrumente, wie Strategisches Account Management mit der CRM-Methodologie verbunden werden kann.

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