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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Strategisches Account Management (German, Paperback, Softcover reprint of the original 1st ed. 2002) Loot Price: R1,624
Discovery Miles 16 240
Repayment Terms: R152 pm x 12*
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Strategisches Account Management (German, Paperback, Softcover reprint of the original 1st ed. 2002): Reinhold Rapp, Kaj...

Strategisches Account Management (German, Paperback, Softcover reprint of the original 1st ed. 2002)

Reinhold Rapp, Kaj Storbacka, Kari Kaario

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Loot Price R1,624 Discovery Miles 16 240 | Repayment Terms: R152 pm x 12*

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Nicht selten liefert nur ein kleiner Anteil von Kunden den grossten Beitrag zum Cashflow eines Unternehmens. Hier verborgene Wertpotenziale werden jedoch von den wenigsten Unternehmen strategisch und operativ genutzt. Die Autoren beschreiben in ihrem Buch Wege und Instrumente, wie Strategisches Account Management mit der CRM-Methodologie verbunden werden kann.

General

Imprint: Springer Vieweg
Country of origin: Germany
Release date: July 2012
First published: 2002
Authors: Reinhold Rapp • Kaj Storbacka • Kari Kaario
Dimensions: 229 x 152 x 10mm (L x W x T)
Format: Paperback
Pages: 174
Edition: Softcover reprint of the original 1st ed. 2002
ISBN-13: 978-3-322-86952-4
Languages: German
Subtitles: English
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 3-322-86952-0
Barcode: 9783322869524

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