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In emerging and global economies, e-commerce and e-business have
become increasingly necessary components of business strategy and
strong catalysts for economic development. Strategic and Pragmatic
E-Business: Implications for Future Business Practices disseminates
information on the new practices and techniques in e-business and
promotes a better understanding of contemporary issues and
solutions to existing and emerging challenges. Making prospective
audiences aware of concurrent business needs, models, trends,
methods, and techniques, this books targets: e-commerce vendors,
business managers, entrepreneurs, software industries, the digital
media world, and online merchants who wish to build strong consumer
brands.
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