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Kundenorientierung im Touristikmanagement (German, Hardcover, 2nd 2., Unwesentl. Verand. Aufl. R ed.): Harald Bastian, Karl... Kundenorientierung im Touristikmanagement (German, Hardcover, 2nd 2., Unwesentl. Verand. Aufl. R ed.)
Harald Bastian, Karl Born, Axel Dreyer
R3,267 R2,553 Discovery Miles 25 530 Save R714 (22%)
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Konsequente Kundenorientierung ist der Schlussel zum Erfolg, und das Buch bietet dazu das notwendige Wissen in bezug auf wichtige Fragestellungen in der Touristik. Ausgehend von strategischen Uberlegungen werden - gepragt von den Praktikern der TUI, Europas grosstem Reiseunternehmen - Ansatze aufgezeigt, wie Kundenorientierung bei der Produktgestaltung, in der Servicekette des Reisens und dem Einsatz neuer Medien (Internet, Call Center) realisiert werden kann."

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