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Otc-Marketingmanagement - Neue Schwerpunkte in Marketing Und Vertrieb (German, Paperback, 2000 ed.): Robert Breuer, Karl-Heinz... Otc-Marketingmanagement - Neue Schwerpunkte in Marketing Und Vertrieb (German, Paperback, 2000 ed.)
Robert Breuer, Karl-Heinz Winter
R1,616 Discovery Miles 16 160
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Ships in 10 - 15 working days

Das Buch konfrontiert Manager, Fach- und Fuhrungskrafte mit den aktuellen Herausforderungen des OTC-Marktes und liefert zugleich eine breite und praxisnahe Aufbereitung richtungsweisender Strategien und Instrumentarien zur Vermarktung rezeptfreier Arzneimittel. Dabei werden Marketing- und Vertriebsaspekte innerhalb und ausserhalb der Apotheke beleuchtet sowie der verstarkten Bedeutung des Internets Rechnung getragen.

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