Businesses are collecting massive amounts of data every day as a way to better understand their processes, competition, and the markets they serve. This data can be used to increase organizational productivity and performance; however, is essential that organizations collecting large data sets have the tools available to them to fully understand the data they are collecting. Organizational Productivity and Performance Measurements Using Predictive Modeling and Analytics takes a critical look at methods for enhancing an organization's operations and day-to-day activities through the effective use of data. Focusing on a variety of applications of predictive analytics within organizations of all types, this critical publication is an essential resource for business managers, data scientists, graduate-level students, and researchers.

Big data analytics utilizes a wide range of software and analytical tools to provide immediate, relevant information for efficient decision-making. Companies are recognizing the immense potential of BDA, but ensuring the data is appropriate and error-free is the largest hurdle in implementing BDA applications. The Handbook of Research on Organizational Transformations through Big Data Analytics not only catalogues the existing platforms and technologies, it explores new trends within the field of big data analytics (BDA). Containing new and existing research materials and insights on the various approaches to BDA; this publication is intended for researchers, IT professionals, and CIOs interested in the best ways to implement BDA applications and technologies.