Businesses are collecting massive amounts of data every day as a
way to better understand their processes, competition, and the
markets they serve. This data can be used to increase
organizational productivity and performance; however, is essential
that organizations collecting large data sets have the tools
available to them to fully understand the data they are collecting.
Organizational Productivity and Performance Measurements Using
Predictive Modeling and Analytics takes a critical look at methods
for enhancing an organization's operations and day-to-day
activities through the effective use of data. Focusing on a variety
of applications of predictive analytics within organizations of all
types, this critical publication is an essential resource for
business managers, data scientists, graduate-level students, and
researchers.
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