We are bombarded every day with numbers that tell us how we are
doing, whether the economy is growing or shrinking, whether the
future looks bright or dim. Gross national product, balance of
trade, unemployment, inflation, and consumer confidence guide our
actions, yet few of us know where these numbers come from, what
they mean, or why they rule our world.
In "The Leading Indicators," Zachary Karabell tells the fascinating
history of these indicators. They were invented in the
mid-twentieth century to address the urgent challenges of the Great
Depression, World War II, and the Cold War. They were rough
measures-- designed to give clarity in a data-parched world that
was made up of centralized, industrial nations--yet we still rely
on them today.
We live in a world shaped by information technology and the
borderless flow of capital and goods. When we follow a 1950s road
map for a twenty-first-century world, we shouldn't be surprised if
we get lost.
What is urgently needed, Karabell makes clear, is not that we
invent a new set of numbers but that we tap into the thriving data
revolution, which offers unparalleled access to the information we
need. Companies should not base their business plans on GDP
projections; individuals should not decide whether to buy a home or
get a degree based on the national unemployment rate. If you want
to buy a home, look for a job, start a company, or run a business,
you should find your own indicators. National housing figures don't
matter; local ones do. You can find them at the click of a button.
Personal, made-to-order indicators will meet our needs today, and
the revolution is well underway. We need only to join it.
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