Naked value is the ultimate value a product delivers to customers, or the benefits that remain when a product is stripped of most of the energy and material resources required to manufacture and deliver it.

Technological advances, resource constraints, and emerging scientific knowledge are rapidly reshaping business. Future industry leaders will be the companies that succeed in providing the most benefits to customers with the fewest resources.

The authors of "Naked Value" show businesses how to improve a product's competitive advantage in a dynamic marketplace, one where companies are delivering light without light bulbs, portable power without batteries, and warmth without insulation. They demonstrate why a company's success today depends on: Reducing resource inputs Identifying unrecognized competitors Understanding that customers don't really want products

"Naked Value: Six Things Every Business Leader Needs to Know About Resources, Innovation & Competition" is a practical guide filled with cutting-edge examples and fresh perspectives on business strategy and sustainable design. It's an indispensable companion for business leaders,
designers, architects, engineers, and investors.

Part of the Shared Foundations series, this book examines effective implementation of the Shared Foundation Engage from the National School Library Standards. Currently in development, this book is scheduled to be published in Summer 2020. You may place an order and the item will be shipped when it becomes available. Examination copies are available for instructors who are interested in adopting this title for course use.