Naked value is the ultimate value a product delivers to
customers, or the benefits that remain when a product is stripped
of most of the energy and material resources required to
manufacture and deliver it.
Technological advances, resource constraints, and emerging
scientific knowledge are rapidly reshaping business. Future
industry leaders will be the companies that succeed in providing
the most benefits to customers with the fewest resources.
The authors of "Naked Value" show businesses how to improve a
product's competitive advantage in a dynamic marketplace, one where
companies are delivering light without light bulbs, portable power
without batteries, and warmth without insulation. They demonstrate
why a company's success today depends on: Reducing resource inputs
Identifying unrecognized competitors Understanding that customers
don't really want products
"Naked Value: Six Things Every Business Leader Needs to Know
About Resources, Innovation & Competition" is a practical guide
filled with cutting-edge examples and fresh perspectives on
business strategy and sustainable design. It's an indispensable
companion for business leaders,
designers, architects, engineers, and investors.
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