Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice. This book will be of interest to researchers and advanced students in public relations and strategic communication, organizational communication, and listening.

Comprehensive volume that provides an expert overview of current scholarship in the field. Reflects current challenges and perspectives. Essential resource for students and researchers in PR, communication, marketing, media, and cultural studies.

Americans say that reading, watching, or listening to the news is a leading cause of stress. Of course journalists, as watchdogs and public informants, must disseminate information that is inherently negative, but experts argue that the news media's emphasis on the problem has had a negative effect on the public, the press itself, and democracy. At the same time, the past sixty years have seen a rise of journalistic practices that purport to cover the news beyond the typical problem-based narrative. These genres of journalistic reporting are not positive news or fluff reporting: They are rigorous reporting philosophies and practices that share a common goal-reporting beyond the problem-based narrative, thereby exemplifying a commitment to the social responsibility theory of the press, which asserts that journalists have a duty to consider society's best interests. However, there is little academic or professional understanding of these journalistic approaches. As such, this book provides an in-depth examination of socially-responsible news reporting practices, such as constructive journalism, solutions journalism, and peace journalism. Each chapter focuses on one reporting form, defining it and detailing its evolution and status among scholars and practitioners, as well as discussing its known effects and future direction. This edited volume is the first academic book published on these forms of reporting in the United States. It provides a comprehensive resource that explores the theoretical underpinnings of these journalistic genres that grounds these approaches and allows for a coherent line of research to follow as these approaches evolve.

Americans say that reading, watching, or listening to the news is a leading cause of stress. Of course journalists, as watchdogs and public informants, must disseminate information that is inherently negative, but experts argue that the news media's emphasis on the problem has had a negative effect on the public, the press itself, and democracy. At the same time, the past sixty years have seen a rise of journalistic practices that purport to cover the news beyond the typical problem-based narrative. These genres of journalistic reporting are not positive news or fluff reporting: They are rigorous reporting philosophies and practices that share a common goal-reporting beyond the problem-based narrative, thereby exemplifying a commitment to the social responsibility theory of the press, which asserts that journalists have a duty to consider society's best interests. However, there is little academic or professional understanding of these journalistic approaches. As such, this book provides an in-depth examination of socially-responsible news reporting practices, such as constructive journalism, solutions journalism, and peace journalism. Each chapter focuses on one reporting form, defining it and detailing its evolution and status among scholars and practitioners, as well as discussing its known effects and future direction. This edited volume is the first academic book published on these forms of reporting in the United States. It provides a comprehensive resource that explores the theoretical underpinnings of these journalistic genres that grounds these approaches and allows for a coherent line of research to follow as these approaches evolve.

PR Women with Influence: Breaking Through the Ethical and Leadership Challenges makes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women's perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals. Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR. Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to today's public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion.

PR Women with Influence: Breaking Through the Ethical and Leadership Challenges makes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women's perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals. Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR. Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to today's public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion.

Since the invention of the telephone in 1876, publicity has been central to the growth of the industry. In its earliest years the Bell company enjoyed a patent monopoly, but after Alexander Graham Bell's patents expired, it had to fight competitors, the public, and the U.S. government to maintain control of the telephone network. It used every means its executives could imagine, and that included constructing one of the earliest and most effective public relations programs of its time. This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and then including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work, leveraging employee programs, stock sales, and technological research for PR. Critics accused it of disseminating propaganda, but the desire to promote and protect the Bell monopoly propelled the creation of a corporate public relations program that also shaped the legal, political, media, and cultural landscape.