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Books > Reference & Interdisciplinary > Communication studies
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Organizational Listening for Strategic Communication - Building Theory and Practice (Hardcover)
Loot Price: R3,879
Discovery Miles 38 790
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Organizational Listening for Strategic Communication - Building Theory and Practice (Hardcover)
Series: Routledge Research in Public Relations
Expected to ship within 12 - 17 working days
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Embracing listening as a useful tool for strengthening
organization-publics and organization-employee relationships, this
book offers theoretical and practical insights for listening across
myriad strategic communication contexts. Chapters authored by a
diverse global collective of communication scholars and
professionals present original research and case examples of
listening for strategic communication in corporate, government, and
nonprofit environments. They explore topics such as utilizing
artificial intelligence and social media; activism, social justice,
and ethics; and fostering diversity, equity, and inclusion within
and outside organizations. Each chapter concludes with
recommendations for strategic communication practice. This book
will be of interest to researchers and advanced students in public
relations and strategic communication, organizational
communication, and listening.
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