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206 matches in All Departments
Digital marketing emerged as a natural response by companies and
vendors to leverage and benefit from the significant consumer
concentration on digital channels. This proliferation of IT
applications and the enormous presence of customers in digital
channels generate a large number of products and customer data.
Machine learning and artificial intelligence are game-changing
techniques in digital marketing to analyze this data. This analysis
helps marketers to personalize the sales tools toward individuals,
optimize their operations, and minimize expenditure. Contemporary
Approaches of Digital Marketing and the Role of Machine
Intelligence demonstrates relevant theories of digital marketing
along with tools, techniques, methods, and strategies. It also
identifies the research gaps for effective digital marketing tools,
techniques, and methods and builds a bridge between digital
marketing strategies and business plans for organizations. Covering
topics such as digital marketing, metaverse, and visitor
experience, this premier reference source is an essential resource
for business leaders and managers, marketers, IT managers, data
analysts, social media analysts, students and educators of higher
education, researchers, and academicians.
Recent agricultural, food, and pharmaceutical research focuses
attention on the development of delivery systems that can
encapsulate, protect, and deliver natural compounds. Nanoemulsions
are recognized as the best delivery systems for natural-origin
nutraceuticals and phytochemicals, having many agri-food
applications. Bio-based Nanoemulsions for Agri-Food Applications
provides information on food-grade nanoemulsions and their
application in agriculture and the food industry. This book covers
concepts, techniques, current advances, and challenges in the
formulation of the application of emerging food grade
nanoemulsions. Particular attention is placed on food-grade
nanoemulsion production methods and components used, such as
plant/microbial products, biosurfactants, cosurfactants,
emulsifiers, ligand targets, and bioactive/functional ingredients.
This is an important reference source for materials scientists,
engineers and food scientists who are looking to understand how
nanoemulsions are being used in the agri-food sector.
When a girl overhears a guy getting verbally destroyed by his friends for being catfished, she jumps in to save the day—and pretends to be his online crush. A young adult romance from the critically acclaimed author of Places We've Never Been.
Wren is used to being called a control freak. She doesn’t care; sticking to the list of rules she created for herself helps her navigate life. But when a cute guy named Asher walks through the door of her neighborhood coffee shop, the rulebook goes out the window.
Asher is cute, charming . . . and being catfished by his online crush. So Wren makes an uncharacteristically impulsive decision—she pretends to be the girl he's waiting for to save him from embarrassment. Suddenly she’s fake-dating a boy she knows nothing about. And it’s . . . amazing.
It's not long before Asher has her breaking even more of her own rules. But will he forgive her when he finds out she's not who she says she is? Wren's not so sure. . . . After all, rules exist for a reason.
Value engineering (VE) is widely used in the transportation
industry today. The VE process outlined in this book was developed
by Muthiah Kasi and his colleagues at Alfred Benesch & Company
over the past 30 years. The techniques are based on work that was
created by Larry Miles, Thomas J. Snodgrass, Ted Fowler, Thomas
Cook and other eminent value engineers.
This book, focusing on one transportation case study,
illustrates the method to create an appropriate way to address
transportation needs. It is a guide on how to perform a VE. It
includes: Identification of users, owners and stakeholders and
their needs, desires and constraints Development of project
functions based on the constraints, needs and desires Analysis of
the functions and consideration of function cost Identification of
value and mismatches Development of creative ideas Creation of
alternatives Measurement of alternatives against performance,
acceptance and cost Development of leading alternatives
Recommendation and presentation of a performed alternative with
support documentation
Today, networks are evolving to be scalable and have
ever-increasing intelligence built into them, thanks to tremendous
technical advances in optics, electronics, software, and
professional know-how. Optical Network Standards is a single-source
reference work on the specifications of networks at all levels -
from components through systems to global networks, their
management and services they offer. It comprises more than 25
chapters written by expert authors who are collectively responsible
for generating the standards and their implementations. Key topics
covered here include - harmonization and design of networks to
deliver on-demand services crucial to day to day operations;
architecture of optical-transport networks; optimization of
SONET/SDH infra-structure for data centric services; GFP, VCAT and
LCAS; distributed intelligent management and control; ASON and
GMPLS; and more.
'...it seems to boost an inductive approach for research on structures of the self.' - Werner Greve, International Journal of Behavioural Development
This book, written in three parts, covers the basics of the
international trade, financing and the legal framework related to
the law of carriage of goods by sea, elaborates on bills of lading
in depth and sea waybills and ship's delivery orders in brief and
charterparties in depth. While the book is based on the English
law, cases and materials from other jurisdictions, particularly
Singapore, Malaysia, India, the USA, and Australia are brought in
to provide an international perspective. The practical analyses,
commentary and critiques of cases would be a useful guide for
practitioners in developing case arguments. Although written with
practitioners, academicians and students in mind, the book will
also serve as a useful guide for sea carriers, freight forwarders,
international traders, financiers, etc. as the complex subject is
presented in reader-friendly and easy to grasp manner.
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Sunkissed (Paperback)
Kasie West
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R308
R273
Discovery Miles 2 730
Save R35 (11%)
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Ships in 18 - 22 working days
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