Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians.

Recent agricultural, food, and pharmaceutical research focuses attention on the development of delivery systems that can encapsulate, protect, and deliver natural compounds. Nanoemulsions are recognized as the best delivery systems for natural-origin nutraceuticals and phytochemicals, having many agri-food applications. Bio-based Nanoemulsions for Agri-Food Applications provides information on food-grade nanoemulsions and their application in agriculture and the food industry. This book covers concepts, techniques, current advances, and challenges in the formulation of the application of emerging food grade nanoemulsions. Particular attention is placed on food-grade nanoemulsion production methods and components used, such as plant/microbial products, biosurfactants, cosurfactants, emulsifiers, ligand targets, and bioactive/functional ingredients. This is an important reference source for materials scientists, engineers and food scientists who are looking to understand how nanoemulsions are being used in the agri-food sector.

When a girl overhears a guy getting verbally destroyed by his friends for being catfished, she jumps in to save the day—and pretends to be his online crush. A young adult romance from the critically acclaimed author of Places We've Never Been.

Wren is used to being called a control freak. She doesn’t care; sticking to the list of rules she created for herself helps her navigate life. But when a cute guy named Asher walks through the door of her neighborhood coffee shop, the rulebook goes out the window.

Asher is cute, charming . . . and being catfished by his online crush. So Wren makes an uncharacteristically impulsive decision—she pretends to be the girl he's waiting for to save him from embarrassment. Suddenly she’s fake-dating a boy she knows nothing about. And it’s . . . amazing.

It's not long before Asher has her breaking even more of her own rules. But will he forgive her when he finds out she's not who she says she is? Wren's not so sure. . . . After all, rules exist for a reason.

Value engineering (VE) is widely used in the transportation industry today. The VE process outlined in this book was developed by Muthiah Kasi and his colleagues at Alfred Benesch & Company over the past 30 years. The techniques are based on work that was created by Larry Miles, Thomas J. Snodgrass, Ted Fowler, Thomas Cook and other eminent value engineers.

This book, focusing on one transportation case study, illustrates the method to create an appropriate way to address transportation needs. It is a guide on how to perform a VE. It includes: Identification of users, owners and stakeholders and their needs, desires and constraints Development of project functions based on the constraints, needs and desires Analysis of the functions and consideration of function cost Identification of value and mismatches Development of creative ideas Creation of alternatives Measurement of alternatives against performance, acceptance and cost Development of leading alternatives Recommendation and presentation of a performed alternative with support documentation

Today, networks are evolving to be scalable and have ever-increasing intelligence built into them, thanks to tremendous technical advances in optics, electronics, software, and professional know-how. Optical Network Standards is a single-source reference work on the specifications of networks at all levels - from components through systems to global networks, their management and services they offer. It comprises more than 25 chapters written by expert authors who are collectively responsible for generating the standards and their implementations. Key topics covered here include - harmonization and design of networks to deliver on-demand services crucial to day to day operations; architecture of optical-transport networks; optimization of SONET/SDH infra-structure for data centric services; GFP, VCAT and LCAS; distributed intelligent management and control; ASON and GMPLS; and more.

'...it seems to boost an inductive approach for research on structures of the self.' - Werner Greve, International Journal of Behavioural Development

This book, written in three parts, covers the basics of the international trade, financing and the legal framework related to the law of carriage of goods by sea, elaborates on bills of lading in depth and sea waybills and ship's delivery orders in brief and charterparties in depth. While the book is based on the English law, cases and materials from other jurisdictions, particularly Singapore, Malaysia, India, the USA, and Australia are brought in to provide an international perspective. The practical analyses, commentary and critiques of cases would be a useful guide for practitioners in developing case arguments. Although written with practitioners, academicians and students in mind, the book will also serve as a useful guide for sea carriers, freight forwarders, international traders, financiers, etc. as the complex subject is presented in reader-friendly and easy to grasp manner.