Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand "piracy." In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.

Unprecedented crime rates have made Guatemala City one of the most dangerous cities in the world. Following a peace process that ended Central America's longest and bloodiest civil war and impelled the transition from a state-centric economy to the global free market, Guatemala's neoliberal moment is now strikingly evident in the practices and politics of security. Postwar violence has not prompted public debates about the conditions that permit transnational gangs, drug cartels, and organized crime to thrive. Instead, the dominant reaction to crime has been the cultural promulgation of fear and the privatization of what would otherwise be the state's responsibility to secure the city. This collection of essays, the first comparative study of urban Guatemala, explores these neoliberal efforts at security. Contributing to the anthropology of space and urban studies, this book brings together anthropologists and historians to examine how postwar violence and responses to it are reconfiguring urban space, transforming the relationship between city and country, and exacerbating deeply rooted structures of inequality and ethnic discrimination.

"Contributors." Peter Benson, Manuela Camus, Avery Dickins de Giron, Edward F. Fischer, Deborah Levenson, Thomas Offit, Kevin Lewis O'Neill, Kedron Thomas, Rodrigo Jose Veliz

Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand "piracy." In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.