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Nothing provides a clearer picture of the financial strength (or
weakness) of any business than an understanding of its cash flow
strategy. Since cash is the life-blood of any business, the
strength of the enterprise is directly related to the quality of
its cash flow management strategies.
Cash-management specialist Keith Checkley has consulted with and
trained cash management specialists throughout the world. He brings
the reader up to date on the important issues and essential
techniques for implementing and managing an effective cash flow
system. New case studies make the concepts easy to understand and
apply.
"Cash Is Still King" is divided into three parts: 1) cash flow and
business management; 2) cash flow and banking relationships; and 3)
cash flow and restructuring or reorganizing a business.
This title presents a fast track route to strategic cash flow
management. It covers the key areas of cash flow, from developing a
strong understanding of cash flow within the business cycle and the
origins of cash flow analysis to maximising cash flow efficiencies
and cash flow returns on capital investments. It provides examples
and lessons from some of the world's most successful businesses,
including Dell Corporation, and ideas from the smartest thinkers,
including DuPont, Philip Kotler, Igor Ansoff, Gahlon and Vigeland
and Dropkin and Hayden. It includes a glossary of key concepts and
a comprehensive resources guide.
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