This title presents a fast track route to strategic cash flow
management. It covers the key areas of cash flow, from developing a
strong understanding of cash flow within the business cycle and the
origins of cash flow analysis to maximising cash flow efficiencies
and cash flow returns on capital investments. It provides examples
and lessons from some of the world's most successful businesses,
including Dell Corporation, and ideas from the smartest thinkers,
including DuPont, Philip Kotler, Igor Ansoff, Gahlon and Vigeland
and Dropkin and Hayden. It includes a glossary of key concepts and
a comprehensive resources guide.
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