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Nation Branding - Concepts, Issues, Practice (Hardcover, 3rd edition): Keith Dinnie Nation Branding - Concepts, Issues, Practice (Hardcover, 3rd edition)
Keith Dinnie
R5,072 Discovery Miles 50 720
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* Combines theoretical frameworks with case studies and practitioner insights from a broad range of nations and cultures throughout the world. * Relevant as recommended and core reading for a broad range of advanced undergraduate and postgraduate Marketing, Branding and Communications courses. * The leading text in the field now fully updated by Keith Dinnie, who is a world-renowned expert on Nation Branding.

Nation Branding - Concepts, Issues, Practice (Paperback, 3rd edition): Keith Dinnie Nation Branding - Concepts, Issues, Practice (Paperback, 3rd edition)
Keith Dinnie
R1,561 Discovery Miles 15 610
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Ships in 10 - 15 working days

* Combines theoretical frameworks with case studies and practitioner insights from a broad range of nations and cultures throughout the world. * Relevant as recommended and core reading for a broad range of advanced undergraduate and postgraduate Marketing, Branding and Communications courses. * The leading text in the field now fully updated by Keith Dinnie, who is a world-renowned expert on Nation Branding.

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