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Nation Branding - Concepts, Issues, Practice (Paperback, 3rd edition) Loot Price: R1,560
Discovery Miles 15 600
Repayment Terms: R146 pm x 12*
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Nation Branding - Concepts, Issues, Practice (Paperback, 3rd edition): Keith Dinnie

Nation Branding - Concepts, Issues, Practice (Paperback, 3rd edition)

Keith Dinnie

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Loot Price R1,560 Discovery Miles 15 600 | Repayment Terms: R146 pm x 12*

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* Combines theoretical frameworks with case studies and practitioner insights from a broad range of nations and cultures throughout the world. * Relevant as recommended and core reading for a broad range of advanced undergraduate and postgraduate Marketing, Branding and Communications courses. * The leading text in the field now fully updated by Keith Dinnie, who is a world-renowned expert on Nation Branding.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: April 2022
First published: 2022
Authors: Keith Dinnie
Dimensions: 246 x 189 x 23mm (L x W x T)
Format: Paperback
Pages: 268
Edition: 3rd edition
ISBN-13: 978-0-367-56989-1
Categories: Books > Social sciences > Politics & government > General
Books > Business & Economics > Economics > General
Books > Sport & Leisure > Sports & outdoor recreation > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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LSN: 0-367-56989-2
Barcode: 9780367569891

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