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SMS Uprising provides a unique insight into how activists and
social change advocates are addressing Africa's many challenges
from within, and how they are using mobile telephone technologies
to facilitate these changes. This collection of essays by those
engaged in using mobile phone technologies for social change
provides an analysis of the socio-economic, political and media
contexts faced by activists in Africa today. The essays address a
broad range of issues including inequalities in access to
technology based on gender, rural and urban usage, as well as
offering practical examples of how activists are using mobile
technology to organise and document their experiences. They provide
an overview of the lessons learned in making effective use of
mobile phone technologies without any of the romanticism so often
associated with the use of new technologies for social change. The
examples are shared in a way that makes them easy to replicate -
'Try this idea in your campaign.' The intention is that the
experiences described within the book will lead to greater
reflection about the real potential and limitations of mobile
technologies. Edited by Nigerian activist Sokari Ekine, who runs
the prize-winning blog Black Looks, the book brings together some
of the best known and experienced developers and users of mobile
phone technologies in Africa, including Juliana Rotich from
Ushahidi in Kenya, Ken Banks of Kiwanja.net, and Berna Ngolobe of
WOUGNET in Uganda.
Social innovation and social entrepreneurship look for creative and
affordable solutions to specific societal problems. Fuelled by the
spread of the internet and the ubiquity of mobile phones, there are
more people working to solve pressing social and environmental
problems in the world today than ever before. Social
Entrepreneurship and Innovation presents the journeys of pioneering
- and often accidental - social innovators who, faced with a
problem, used their courage, tenacity and creative thinking to find
a solution. Using their own words to reflect upon their
experiences, these cases do not gloss over the setbacks and the
dead-ends social entrepreneurs can face. Instead, readers will gain
a realistic insight into the challenges and an engaging look at the
problem-solving mindset needed to overcome them. From a life-saving
project to bring solar-powered lighting to midwives in Nigeria, to
a news dissemination service that's grown from small beginnings to
have a global impact, each case study draws out the lessons learnt
by the innovators, providing guidance and advice for those looking
to follow in their footsteps. Social Entrepreneurship and
Innovation is an invaluable resource for social entrepreneurs and
innovators looking for new ideas and insight into what really works
- and what doesn't.
Social innovation and social entrepreneurship look for creative and
affordable solutions to specific societal problems. Fuelled by the
spread of the internet and the ubiquity of mobile phones, there are
more people working to solve pressing social and environmental
problems in the world today than ever before. Social
Entrepreneurship and Innovation presents the journeys of pioneering
- and often accidental - social innovators who, faced with a
problem, used their courage, tenacity and creative thinking to find
a solution. Using their own words to reflect upon their
experiences, these cases do not gloss over the setbacks and the
dead-ends social entrepreneurs can face. Instead, readers will gain
a realistic insight into the challenges and an engaging look at the
problem-solving mindset needed to overcome them. From a life-saving
project to bring solar-powered lighting to midwives in Nigeria, to
a news dissemination service that's grown from small beginnings to
have a global impact, each case study draws out the lessons learnt
by the innovators, providing guidance and advice for those looking
to follow in their footsteps. Social Entrepreneurship and
Innovation is an invaluable resource for social entrepreneurs and
innovators looking for new ideas and insight into what really works
- and what doesn't.
"The Pursuit of Purpose is an honest, poignant, and emotionally
powerful book. It's a story about struggle, finding a purpose in
life, striving to build a fairer society, and discovering who you
are along the way." How far would you go to find your purpose in
life? Come on the unlikeliest of journeys as we follow one man's
relentless search for purpose. Join him as he seeks answers in the
African bush, the forests of Finland and everywhere in between,
surviving pirate attacks, near-drownings and close encounters with
lions along the way. Discover how a late-night motorcycle accident
in Nigeria led to the creation of a text messaging system that
would go on to benefit tens of millions of people around the world,
and how a global pandemic helped uncover an incredible family
history, and with it the answers to a life purpose that had lay
hidden in plain sight all along.
Innovative approaches to selling products and services are the
heartbeat of any business venture, and branding is the aspect of
marketing that focuses on influencing prospects to believe that
your products and services are the only ones that provide a
solution to their problems. The authors, Ken Banks and Robyn
Winters, whose experience spans more than 30 years, combine their
expertise of brand strategy development and marketing communication
to artfully merge the concept of branding with the brain's four
Buying Styles. Together, they culminate in an original branding
approach known as BrainBranding. What is BrainBranding?
BrainBranding provides a strategy that enhances any company's
positioning in the marketplace, ensuring that a brand stands out
from its competition. It's an invaluable tool for any type of
business that wants to establish a brand that resonates with
everyone in its target market - and beyond. By understanding the
buying styles and preferences of every prospect, client, and
customer, companies and individuals can increase their market share
and improve their bottom line. Why? Because among these groups of
consumers, there will be representatives of each of the four
different buying styles. Learning about these buying styles and
addressing them during the branding process can increase prospect
interest and expand a potential client base. How Does BrainBranding
Work? BrainBranding works for every business - retail, professional
services, consulting, corporations, and entrepreneurship. By using
a strategy that encompasses the four buying styles when developing
your brand, you not only reach new clients who haven't necessarily
fit into your target market before, but you can also motivate the
clients you already have to be more loyal, and thereby increase
your profitability. Who Will Benefit? This book will have
particular value to the following groups: oEntrepreneurs
oSpeakers/Presenters oConsultants oInternal Employees oAspiring
Managers oMarketing Professionals Will This Work for a Personal
Brand? When you develop a successful brand for your business, you
are simultaneously developing a personal brand for yourself. This
will go a long way to help you with your career - either within a
company, in your own business, or in planning your future. The
principles are the same and the steps are applicable - no matter
what the branding challenge. So whether you're an aspiring
marketing staff member at a major packaged goods or service
organization, or embarking on a second, third, or new career,
you'll find that the these tenets can be applied anytime there is a
need for differentiating your unique value. It's time to unleash
the power of the brain and apply it to your brand. BrainBranding is
not just a solution - it's a process to determine what it takes to
be even more successful. Apply the principles. Personalize them to
your own situation. Watch the results. Using the BrainBranding
process, brands have the potential to be more successful and
enduring, unlimited by type, market, or scope. It's not just the
Brand, and it's not just the Brain. It's BrainBranding.
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R383
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