For courses in introductory business.

Conversational, question and answer approach to contemporary business

Better Business introduces the business content students need—in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.

MyLabTM Intro to Business not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.

MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

For introductory courses in computer concepts, digital literacy, or computer literacy, often including instruction in Microsoft Office. Explore, discover, and experience technology with the interactive and adaptive Technology in Action-the book that uses technology to teach technology! This book offers a learning system that pushes the envelope of what is possible in technology, and what is helpful in teaching. Although students are more comfortable with the digital environment than ever, their knowledge of the devices they use every day is still limited. The authors focus on tasks that students can accomplish with their devices, and skills they can apply immediately in the workplace, the classroom, and at home. This book fits the way students are learning today. Also available with MyLab IT Pearson MyLab (TM) IT is an online homework, tutorial, and assessment program designed for Information Technology (IT) courses, to engage students and improve results. MyLab IT for Computer Concepts provides activities for Instruction, Practice, Review, and Assessment in a fully integrated course, providing a seamless learning experience. The integrated Pearson eText allows students to experience continuous digital learning in an interactive environment. Note: You are purchasing a standalone product; Pearson MyLab IT does not come packaged with this content. Students, if interested in purchasing this title with Pearson MyLab IT, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information