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The author presents a comprehensive picture of the furniture
manufacturer's marketing policies and the framework of the industry
out of which marketing policies evolve. He thoroughly investigates
and critically analyzes the existing marketing policies of the
industry and furnishes data on the industry's profitability.
Originally published in 1957.
A UNC Press Enduring Edition -- UNC Press Enduring Editions use the
latest in digital technology to make available again books from our
distinguished backlist that were previously out of print. These
editions are published unaltered from the original, and are
presented in affordable paperback formats, bringing readers both
historical and cultural value.
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