Focusing specifically on the role of the producer, this book equips students with a detailed understanding of broadcast booth producing, field producing, and digital producing, outlining the functions of these roles and how producers are often called upon to fill elements of all three. In-classroom activities teach students practical skills such as how to pitch trending news, create infographics, and cover breaking stories. Understanding the needs of the contemporary producer, the book covers producing streaming video, key apps used by producers, planning social media strategies, understanding audience metrics, and SEO best practices. Chapters includes helpful teaching material for students, including discussion questions, keyword definitions, classroom activities, and graded assignments, as well as a list of online resources and a glossary summarizing the key terms used throughout the book.

Focusing specifically on the role of the producer, this book equips students with a detailed understanding of broadcast booth producing, field producing, and digital producing, outlining the functions of these roles and how producers are often called upon to fill elements of all three. In-classroom activities teach students practical skills such as how to pitch trending news, create infographics, and cover breaking stories. Understanding the needs of the contemporary producer, the book covers producing streaming video, key apps used by producers, planning social media strategies, understanding audience metrics, and SEO best practices. Chapters includes helpful teaching material for students, including discussion questions, keyword definitions, classroom activities, and graded assignments, as well as a list of online resources and a glossary summarizing the key terms used throughout the book.