How amazing would it be if eating great tasting food helped you to lose fat, boost your energy levels and made you look awesome? Thanks to "The Paleo Primer," this is now possible and more to the point sustainable. "The Paleo Primer" is a great resource to help readers get quickly acquainted with the principles of Primal/paleo/evolutionary health living and eating. The first half of the book lays out the basics, with humorous and memorable cartoons to convey the key messages and lay the foundation for an effective daily routine. You ll learn how to get your mind right for lifestyle transformation, understand which foods to eliminate and why, follow step-by-step plan to get started, and even enjoy a list of lifesaving books and websites.

The recipes section contains over one hundred delicious, easy to prepare dishes that are organized into enticing categories like, How to Pimp a Salad and Cheats of Champions . "The Paleo Primer" also offers preparations suitable for busy weekdays, and others for relaxing weekends.

"The Paleo Primer" was written by Keris Marsden and Matt Whitmore, a British couple who operate a unique and extremely popular fitness and wellness facility called Fitter London. Their vast knowledge base, deft teamwork, and highly refined sense of humor shine through in these pages. It is a truly entertaining and deeply impactful read a great gift idea to introduce a family member, friend, or loved one to Primal/paleo living.

"""Q&A with Matt and Keris"

1. There are tons of Paleo/health related books currently on the market. What was it about the subject you chose to write about in your book that made you feel so passionate about spreading the word and getting your book published?

Our mission was simple, to get as many people as possible cooking their own food and more importantly enjoying it. We knew our book was no revolution in the world of Paleo eating but something we felt was missing was a simple, light-hearted approach to nutrition and health based on great tasting food. Paleo Primer was initially intended as a recipe booklet for our clients and Fitter London members. We wanted toprovidesome inspiration in the kitchen and some solutions to common health and nutrition issues we observed day to day. One page led to another and soon we realised we had created over 100 recipes and written 100 pages of nutrition advice. At that point we decided to bite the bullet and publish the information in a book.

2. What is it in particular about your book that makes it such an essential must-have to anyone who is interested in eating Primally and/or improving their health?

The simplicity in our approach makes this book so essential, both in terms of the presentation of the information and the actual recipes (minimal ingredients and culinary skills needed). In our experience people seemed to be a little overwhelmed with all theconflicting advice regarding nutrition and also struggling to process some of the more advanced arguments provided, especially when regarding the science. Furthermore, those that could understand the case for Primal or Paleo nutrition were still struggling on a practical level and how to implement the principles encouraged. We believe in KISS (Keep It Simple Stupid) to help people take on board the important messages and some simple steps and recipes that allow them to start putting things into practiseimmediately. Knowledge is power and if youunderstandthe necessity for something you invest more time and energy in achieving it.

3. What is your favorite part of your book and why?

The awesome recipes We are passionate about good food and love cooking, so creating new recipes was the exciting part. We have taken what are traditionally unhealthy meals and made them incredibly nutritious without sacrificing on the taste. There was also a lot oftrial and error involved and when we finally nailed a dish and managed a great photo it was a real high five moment

4. What is the main problem that the subject of your book tackles (for example: my book is concerned with poor eating habits, cultural eating habits, personal exercise regimes, etc.)?

A: The fact that today people lead hectic, busylifestyles and everyone is time poor. The result of this is that everyone is always looking for convenience and short cuts, health in particular seems to be taking a back seat andsufferingas a result. People now rely on 'fake' processed foods and also we've lost manytraditionalmeans ofpreparing and consuming foods, which have also impacted significantly upon our digestive wellbeing. Having worked with clients for years we observed all the barriers they experienced when trying to get healthy and addressthese in Paleo Primer. Wewereadamantour book would be foolproofin this respect and something everyone could implement daily.

5. What tools does your book suggest readers use to solve this problem?

In Paleo Primer we emphasise the need to see food as medicine and the importance ofinvesting in both sourcing and preparing your own food. We devoted a whole chapter to 'Meals in Minutes' that are a healthy equivalent to ready meals, to help keep people on track when really pushed for time. We address how people eat foods and discourage rushing meals and eating in front of the TV. We recommend batch cooking tominimizeyour time in thekitchen, for example, cooking extra dinner sothatit can be eaten for lunchthefollowingday. For special occasions or when you may have more time there are more creative, indulgent recipes in the Paleo Comfort Foods section so you don't miss your favourite meals at all. Whether you have 5 minutes or 30 minutes we have a recipe for you

6. What do you see as the essential important message readers will take away from your book?

Eating good quality, nutritious food is easier and tastier than you realise. Living a healthy life and feeling awesome just requires a little structure and know how. Our health is our life force and s

Are you happy with how you look and feel? Do you wake up every morning feeling positive and full of energy? Do you enjoy the food you eat? Does your nutrition fuel your training and lifestyle? A paleo diet can help. Following the phenomenal success of The Paleo Primer, fitness and nutrition experts Keris Marsden and Matt Whitmore are back to show how simple it can be to transform your body and mind - in a way that lasts. For anyone who is feeling overweight, tired, bloated, depressed, looking for weight-loss solutions, or simply for those who want to complement the healthy choices they are already making, this book is a bible for health, vitality and happiness. It establishes all the tools and information you will need to make healthy living a true habit and break that cycle of diet and disappointment. Keris and Matt make it simple, actionable and sustainable. With over 130 new quick, nutritious recipes, including protein cookies, smoothies, power snacks and a return of their popular Burger Shack, this book contains all the clear guidance, easy-going attitude and fabulous recipes to make a healthy paleo lifestyle that works for you.