How amazing would it be if eating great tasting food helped you
to lose fat, boost your energy levels and made you look awesome?
Thanks to "The Paleo Primer," this is now possible and more to the
point sustainable. "The Paleo Primer" is a great resource to help
readers get quickly acquainted with the principles of
Primal/paleo/evolutionary health living and eating. The first half
of the book lays out the basics, with humorous and memorable
cartoons to convey the key messages and lay the foundation for an
effective daily routine. You ll learn how to get your mind right
for lifestyle transformation, understand which foods to eliminate
and why, follow step-by-step plan to get started, and even enjoy a
list of lifesaving books and websites.
The recipes section contains over one hundred delicious, easy to
prepare dishes that are organized into enticing categories like,
How to Pimp a Salad and Cheats of Champions . "The Paleo Primer"
also offers preparations suitable for busy weekdays, and others for
relaxing weekends.
"The Paleo Primer" was written by Keris Marsden and Matt
Whitmore, a British couple who operate a unique and extremely
popular fitness and wellness facility called Fitter London. Their
vast knowledge base, deft teamwork, and highly refined sense of
humor shine through in these pages. It is a truly entertaining and
deeply impactful read a great gift idea to introduce a family
member, friend, or loved one to Primal/paleo living.
"""Q&A with Matt and Keris"
1. There are tons of Paleo/health related books currently on the
market. What was it about the subject you chose to write about in
your book that made you feel so passionate about spreading the word
and getting your book published?
Our mission was simple, to get as many people as possible
cooking their own food and more importantly enjoying it. We knew
our book was no revolution in the world of Paleo eating but
something we felt was missing was a simple, light-hearted approach
to nutrition and health based on great tasting food. Paleo Primer
was initially intended as a recipe booklet for our clients and
Fitter London members. We wanted toprovidesome inspiration in the
kitchen and some solutions to common health and nutrition issues we
observed day to day. One page led to another and soon we realised
we had created over 100 recipes and written 100 pages of nutrition
advice. At that point we decided to bite the bullet and publish the
information in a book.
2. What is it in particular about your book that makes it such
an essential must-have to anyone who is interested in eating
Primally and/or improving their health?
The simplicity in our approach makes this book so essential,
both in terms of the presentation of the information and the actual
recipes (minimal ingredients and culinary skills needed). In our
experience people seemed to be a little overwhelmed with all
theconflicting advice regarding nutrition and also struggling to
process some of the more advanced arguments provided, especially
when regarding the science. Furthermore, those that could
understand the case for Primal or Paleo nutrition were still
struggling on a practical level and how to implement the principles
encouraged. We believe in KISS (Keep It Simple Stupid) to help
people take on board the important messages and some simple steps
and recipes that allow them to start putting things into
practiseimmediately. Knowledge is power and if youunderstandthe
necessity for something you invest more time and energy in
achieving it.
3. What is your favorite part of your book and why?
The awesome recipes We are passionate about good food and love
cooking, so creating new recipes was the exciting part. We have
taken what are traditionally unhealthy meals and made them
incredibly nutritious without sacrificing on the taste. There was
also a lot oftrial and error involved and when we finally nailed a
dish and managed a great photo it was a real high five moment
4. What is the main problem that the subject of your book
tackles (for example: my book is concerned with poor eating habits,
cultural eating habits, personal exercise regimes, etc.)?
A: The fact that today people lead hectic, busylifestyles and
everyone is time poor. The result of this is that everyone is
always looking for convenience and short cuts, health in particular
seems to be taking a back seat andsufferingas a result. People now
rely on 'fake' processed foods and also we've lost
manytraditionalmeans ofpreparing and consuming foods, which have
also impacted significantly upon our digestive wellbeing. Having
worked with clients for years we observed all the barriers they
experienced when trying to get healthy and addressthese in Paleo
Primer. Wewereadamantour book would be foolproofin this respect and
something everyone could implement daily.
5. What tools does your book suggest readers use to solve this
problem?
In Paleo Primer we emphasise the need to see food as medicine
and the importance ofinvesting in both sourcing and preparing your
own food. We devoted a whole chapter to 'Meals in Minutes' that are
a healthy equivalent to ready meals, to help keep people on track
when really pushed for time. We address how people eat foods and
discourage rushing meals and eating in front of the TV. We
recommend batch cooking tominimizeyour time in thekitchen, for
example, cooking extra dinner sothatit can be eaten for
lunchthefollowingday. For special occasions or when you may have
more time there are more creative, indulgent recipes in the Paleo
Comfort Foods section so you don't miss your favourite meals at
all. Whether you have 5 minutes or 30 minutes we have a recipe for
you
6. What do you see as the essential important message readers
will take away from your book?
Eating good quality, nutritious food is easier and tastier than
you realise. Living a healthy life and feeling awesome just
requires a little structure and know how. Our health is our life
force and s
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
