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Tourism Development Handbook - A Practical Approach to Planning and Marketing (Paperback, New edition): Kerry Godfrey, Jackie... Tourism Development Handbook - A Practical Approach to Planning and Marketing (Paperback, New edition)
Kerry Godfrey, Jackie Clarke
R1,374 R1,218 Discovery Miles 12 180 Save R156 (11%)
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The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

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