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Koordination Von Marketing Und Vertrieb - Determinanten, Gestaltungsdimensionen Und Erfolgsauswirkungen (German, Paperback,... Koordination Von Marketing Und Vertrieb - Determinanten, Gestaltungsdimensionen Und Erfolgsauswirkungen (German, Paperback, 2006 ed.)
Prof Dr Manfred Krafft; Kerstin Haase
R2,158 Discovery Miles 21 580
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Kerstin Haase setzt sich mit folgenden Themen auseinander: Erarbeitung und Systematisierung geeigneter Instrumente zur Koordination von Marketing und Vertrieb; Auswirkungen von Unternehmensfaktoren und Koordinationsmechanismen auf die Zusammenarbeit beider Bereiche; Einfluss des erreichten Koordinationsgrades auf den Unternehmenserfolg und das Ausmass dysfunktionaler Konflikte"

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