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Koordination Von Marketing Und Vertrieb - Determinanten, Gestaltungsdimensionen Und Erfolgsauswirkungen (German, Paperback, 2006 ed.) Loot Price: R2,036
Discovery Miles 20 360
Repayment Terms: R191 pm x 12*
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Koordination Von Marketing Und Vertrieb - Determinanten, Gestaltungsdimensionen Und Erfolgsauswirkungen (German, Paperback,...

Koordination Von Marketing Und Vertrieb - Determinanten, Gestaltungsdimensionen Und Erfolgsauswirkungen (German, Paperback, 2006 ed.)

Prof Dr Manfred Krafft; Kerstin Haase

Series: Kundenmanagement & Electronic Commerce

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Loot Price R2,036 Discovery Miles 20 360 | Repayment Terms: R191 pm x 12*

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Kerstin Haase setzt sich mit folgenden Themen auseinander: Erarbeitung und Systematisierung geeigneter Instrumente zur Koordination von Marketing und Vertrieb; Auswirkungen von Unternehmensfaktoren und Koordinationsmechanismen auf die Zusammenarbeit beider Bereiche; Einfluss des erreichten Koordinationsgrades auf den Unternehmenserfolg und das Ausmass dysfunktionaler Konflikte"

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Kundenmanagement & Electronic Commerce
Release date: October 2006
First published: October 2006
Foreword by: Prof Dr Manfred Krafft
Authors: Kerstin Haase
Dimensions: 210 x 148 x 13mm (L x W x T)
Format: Paperback - Trade
Pages: 215
Edition: 2006 ed.
ISBN-13: 978-3-8350-0501-3
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0501-4
Barcode: 9783835005013

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