Times are changing. Unfortunately, the process that catalogers use to select customers for individual mailings is largely the same as it was twenty-five years ago. In "Hillstrom's Contact Strategy," Kevin Hillstrom builds upon the principles outlined in his "Catalog PhD" booklet. Here, Mr. Hillstrom combines catalog value, email value, and paid search customer value, enabling the catalog expert to identify the most profitable combination of catalogs and email marketing campaigns, on an annual basis. The result is an elegant methodology that generates between $1,000,000 and $5,000,000 of annual profit for the average $100,000,000 catalog business. Best of all, Mr. Hillstrom shares every secret he uses in his methodology, so that you can do the work yourself. You will be light years ahead of the competition after applying the concepts in this booklet to your business.

This three-volume set concludes ABC-CLIO's groundbreaking series on the Industrial Revolution as it played out in the United States, offering volumes on the communications industry and the agriculture and meatpacking industries—plus a concluding overview volume on the causes, courses, and interconnections among the industries that brought such dramatic change to our lives. The concluding three-volume set in ABC-CLIO's landmark Industrial Revolution in America series offers vivid reminders of how this economic renaissance changed virtually every facet of American life. Communications takes readers from the telegraph to the telephone and beyond, showing how improvements in communication (aided by better transportation) helped create a truly national marketplace. Agriculture and Meatpacking details the shift of agriculture from family farms and local trade to mass production and agribusiness, sparking the development of a full range of farm machinery and spawning the rise of a new metropolis practically overnight. The concluding Overview/Comparison volume looks at the Industrial Revolution as a whole—revealing the impact of various industries on each other and gauging the revolution's broader social and political legacy in the United States and around the world.

Covers the emergence of the automobile manufacturing, mining and petroleum, and textile industries and their separate and interconnected roles in the overall Industrial Revolution that transformed the United States and the world. This three-volume set from ABC-CLIO's Industrial Revolution in America series draws on the latest research to tell the stories of the industry that started the United States down the road toward economic revolution (textiles), the industry that represented the revolution's ultimate destination (automobiles), and the industry that fueled the journey by turning the nation's natural resources into sources of wealth and power. How did the mid-19th century "bicycle boom" pave the way for America's car culture? What role did the mining industry play in settling the West? Why did Thomas Jefferson find the rise of textile manufacturing troubling? What roles did other industries play in the phenomenal development of these three—and vice versa? The answers to these and other probing questions lie in this remarkable set.

Adventure Guides are the perfect travel companion for the modern explorer. Whether you're looking to backpack around your home state or boost the number of stamps in your passport by traveling overseas, these books will heighten your travel experience.

Our team of knowledgeable authors offers comprehensive introductions that cover history, geography, climate, when to go, transportation, planning and culture. Region-by-region, the books then delve into the heart of the area, with driving tours and side trips to the best museums, historic sites and shops. But the focus is on activities, and you'll learn about the best spots for diving, snorkeling, horseback riding, hiking, biking, rock climbing and more. Extensive listings of recommended tour operators, too. Select places to stay and eat, as well as regional festivals and celebrations.

Hike some 166+ miles in Isle Royale National Park; take in the excitement of the Port Huron-to-Mackinac Island sailboat race; watch the wheels spin in the Tour de Michigan cycling marathon; spend a quiet afternoon canoeing on a pristine lake; or try some urban adventures in the cities. Year-round activities, detailed by resident authors. A destination rarely covered by guidebooks.

U.S. Health Policy and Politics: A Documentary History brings together more than 150 primary-source historic documents that will help readers understand how U.S. health policies have evolved to the point where they now exert a tremendous influence over virtually every aspect of American life, from the commercial fortunes of industries to the household budgets of ordinary families. These carefully selected primary sources, including speeches, congressional and courtroom testimony, private letters, classified memoranda, etc., will be supplemented with authoritative original writing that provides vital context for featured documents. Thematic chapter organization brings together often disparate documents and chronological organization within those chapters helps give students a clearer picture of how events have unfolded over time. Among the high-interest topics that will be examined are trends in insurance costs and coverage; government health care programs; inequities in health care; trends in hospital and physician care and business practice; government regulation of personal health care decisions; and trends in medical research and technology.

As citizens address the issues of climate change, earth-friendly technologies, and jumpstarting a green economy, environmental politics has gained a prominent position on the American political landscape. U.S. Environmental Policy and Politics: A Documentary History shows readers the many ways throughout American history in which environmental concerns have intersected with issues of energy production and consumption, government regulation, private property rights, economic growth, and lifestyle choices. The primary sources featured in the book illuminate essential events and environmental controversies that have roiled the waters of American politics and policymaking from the colonial era to the twenty-first century. The volume opens with a narrative overview which develops the major environmental themes discussed in the chapters and documents that follow. Each chapter leads with a comprehensive narrative that provides background information necessary for understanding the significance of the primary documents. The wide-ranging document collections include over 150 full and excerpted speeches, writings by conservationists, federal and state legislation, court opinions, testimonies, policy briefs, and more. The documents are preceded by context-setting headnotes which provide information on the key players and events. Some of the topics covered include: Population growth and territorial expansion Toxins and waste disposal Air pollution and climate change Wilderness and species protection Energy production Conservation and environmental justice Land and water use Urban development and public health Mining and logging A timeline listing major events from the colonial era to the present provides an overview of U.S. environmental history, while illustrations and an index further supplement this title. U.S. Environmental Policy and Politics is well-suited for collections at academic, community college, and public libraries. Key Features Thematic, primary source documents Chronological chapters from colonial era to the present Addresses current concerns about climate change and energy conservation Tracks the rise of regulatory agencies

A concise yet thorough overview of the environmental issues, problems, and controversies facing the vast and diverse continent that is North America. In 1969, a drilling platform off Santa Barbara exploded, leading to one of the greatest oil spills in history. In 1970, the Cuyahoga, one of the world's most polluted rivers, actually caught fire. These environmental catastrophes and countless others, woke North Americans up to the problems of headless economic growth and a frontier attitude that said resources were boundless, and the landscape was a dump for civilization's refuse. North America, one of six titles in the World Environments series, tells the story of this environmental awakening and the continuing problems that the continent faces. It tackles the tough issues, the complex problems, and the political controversies of the North American environment. According to some estimates, one out of every nine barrels of oil used in the world every day is consumed by a North American motorist. Each year, 50 to 100 million tons of hazardous waste are generated in the watershed for the Great Lakes. The Mississippi River has now deposited so much excess nitrogen into the Gulf from agr

A concise yet thorough overview of the environmental issues, problems, and controversies facing the world's largest and most populous continent-Asia. Asia tackles the tough issues, the complex problems, and the political controversies surrounding the environment of this vast landmass. This volume encompasses everything from economics, land use, energy and transportation, to air pollution, rivers and lakes, oceans, and species and habitat protection. In Malaysia, unchecked discharges of industrial waste and human sewage led the government to label 42 of its rivers officially "dead." According to some estimates, Southeast Asia alone accounts for more than half of the world's total transport of sediment to the oceans. In the Philippines, the Chico River dam project, which would have subjected 100,000 tribespeople to relocation, was canceled when the World Bank withdrew funding after fierce resistance from the indigenous people. This fascinating book offers a comprehensive look at how the most populated continent on earth contends with its complicated environment. Interesting sidebar articles, tables and figures, and photographs Overview maps of the continent and a listing of environment-related organizations on the Internet

A concise yet thorough overview of environmental issues, problems, and controversies facing Australia, Oceania, and Antarctica. The paradisiacal islands of the South Pacific. The unworldly landscapes and wildlife of Australia. The frozen expanses of Antarctica. This new title in ABC-CLIO's World Environment Series encompasses some of the most benign-and hellish-places on Earth. How is humanity threatening-and preserving-these diverse and far-flung environments? They are vast, distant, and scarcely populated. Yet the environments of Australia, Oceania, and Antarctica are facing the same threats confronting the rest of the planet, as well as some unique ones of their own. How have human-introduced species impacted Australia's natural order? What new global conventions are helping close Antarctica's ozone hole? And why is global warming threatening the South Pacific's life-teeming coral reefs? The region's governments are grappling with the spectre of global warming, which, if not meaningfullly addressed by industrialized nations half a world away, could produce rising sea levels capable of engulfing several states of Oceania and partially submerging portions of many other inhabited i

A concise yet thorough overview of the environmental issues, problems, and controversies facing the continent of Africa and the Middle East. Examining both the rich biological heritage of the world's second largest continent and the very serious human threats to it, Africa and the Middle East explores the impact global pollution and a burgeoning population are having on landscape and wildlife alike. How is global warming responsible for the rapidly expanding Sahara Desert? Can local populations be recruited to preserve threatened species? Over 80 percent of Madagascar's species are endemic, the highest percentage of any major ecological region in the world, such as the highly endangered aye-aye which resembles a cross between a monkey, a bat, and a woodpecker, and the giraffe-necked weevil, a red rainforest insect with a neck like a fire truck rescue ladder. Readers will learn all about these fascinating species and much more.

A concise yet thorough overview of the environmental issues, problems, and controversies facing Latin America and the Caribbean-from the tip of South America to the Windward Islands. Snowy Andean peaks. Steaming Brazilian rainforest. Lush tropical islands. Few regions on Earth are as diverse or spectacular as Latin America and the Caribbean. And few are as threatened by expanding populations, industrial pollutants, and unsustainable farming methods. Latin America and the Caribbean, a new title in the World Environments series, explores the environmental problems facing our hemispheric neighbors. Home to the longest-mountain range, largest river, and greatest rainforest on Earth, no region on Earth boasts greater geographic extremes, faces greater environmental dangers, and enjoys more economic potential from its biodiversity than Latin America and the Caribbean. What are the political and economic factors affecting the Amazon's rapidly disappearing rainforest? What is being done to harvest life-saving drugs from the plants of the Orinoco? And what lies behind the mysterious disappearance of Central America's frogs? With essays, chronologies, biographies, and directory of organizati

When it comes to the environment, Europe is a land of contrasts. The countries of the West have some of the most vigorous anti-pollution laws and some of the most energetic environmental parties in the world. The countries of the East, saddled with the legacy of a communist system that emphasized economic production over environmental protection, host some of the most ecologically devastated landscapes on the planet. What does the future hold for this ancient continent's environment? issues, the complex problems, and the political controversies surrounding the continent's checkered environmental past, complicated present and uncertain future. The book looks at the catastrophes - in January 2000, a massive spill of cyanide and heavy metals from a gold mining operation in Romania destroyed all biological life in the Tisza, Hungary's second biggest river. The poisons travelled 1000 kilometres through Hungary and Yugoslavia where they wreaked havoc on the Danube. It also examines the progress - European society has shown a greater interest in renewable energy technologies than most other industrialized regions in the last 30 years. Serving as a blueprint for the future, as well as a roadmap of the past, this work offers a look at Europe's ecological history.

The Vietnam War was one of the most painful and divisive events in American history. The conflict, which ultimately took the lives of 58,000 Americans and more than three million Vietnamese, became a subject of bitter and impassioned debate. The most dramatic--and frequently the most enduring--efforts to define and articulate America's ill-fated involvement in Vietnam emerged from popular culture. American journalists, novelists, playwrights, poets, songwriters, and filmmakers--many of them eyewitnesses--have created powerful, heartfelt works documenting their thoughts and beliefs about the war. By examining those works, this book provides readers with a fascinating resource that explores America's ongoing struggle to assess the war and its legacies.

This encyclopedia includes 44 essays, each providing detailed information on an important film, song, or literary work about Vietnam. Each essay provides insights into the Vietnam-era experiences and views of the work's primary creative force, historical background on issues or events addressed in the work, discussion of the circumstances surrounding the creation of the work, and sources for further information. This book also includes an appendix listing of more than 275 films, songs, and literary works dealing with the war.

Indexes the volumes (Almanac, Biographies, and Primary Sources) in the American Civil War Reference Library.

Officially originating in 1941 when a Vietminh guerrilla force was formed under Ho Chi Minh and ending in May 1975 with the fall of Saigon, the Vietnam War took a heavy toll on American troops and greatly affected the political atmosphere of the late 60s and early 70s. "Vietnam War: Almanac" highlights the major events leading up to and during America's involvement in the war that created great political tensions on the home front: Vietnam and French Colonialism Vietnam and the Cold War Early American Involvement in Vietnam The Fall of Diem The War at Home Vietnam's Lasting Impact on America And other topics relating to American involvement

Also included are sidebars, photographs, maps, timelines, "Words to Know" section, and an index.