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In Cancer Screening: A Practical Guide for Physicians, a panel of
highly experienced clinicians and researchers from around the world
present their up-to-date screening techniques for a wide variety of
cancers. The techniques range from screening for breast,
gynecological, and gastrointestinal cancers, to testing for
urogenital, dermatological, and respiratory cancers. In addition to
providing the busy practitioner with quick access to guidelines for
particular cancers, the epidemiology and biology of the various
cancers, as well as the sensitivity and specificity of the methods,
are discussed in detail. Authoritative and physician-friendly,
Cancer Screening: A Practical Guide for Physicians offers to all
internists, oncologists, various subspecialists, and primary care
physicians a concise practical review of cancer screening designed
specifically for daily use in the consulting room.
The difference between a drama and a crisis is down to good
management - or more specifically, good communication. How you
communicate with everyone: shareholders, other business partners,
employees, the press, and so on, in the hours and days following a
potential business crisis is critical. Get it right and the crisis
may even strengthen your corporate reputation. Get it wrong and you
can imagine the consequences for yourself. Managing Communications
in a Crisis details how crisis situations can be identified and
dealt with, ensuring the risk to the organisation's financial
well-being and reputation is minimised. The book deals with all
aspects of communication management in a crisis. Part I considers
definitions of a crisis and the theory behind dealing with crisis
communications, both externally and internally. Part II explores
the practicalities of crisis management communications, the
identification of audiences and how each should be dealt with and
by whom. The third part of the book contains valuable checklists
and succinct supporting information for the key aspects and roles
of the communication process. The combination of these three
approaches will help you to develop your own crisis strategy,
tailor-made for your organization. The text is supported by a wide
range of case histories. Some of these you will recognise and
others, perhaps through good management, never entered your radar.
The authors are highly experienced advisors to companies of all
sizes in the demands of crisis management communications. Their
company, The Aziz Corporation, is the UK's leading executive
communications consultancy, specialising in presentation skills,
media handling and crisis management.
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