One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

The ever-increasing awareness and growing focus on environmental issues such as climate change and energy use is bringing about an urgency in expanding research to provide possible solutions to these problems. Through current engineering research and emerging technologies, scientists work to combat modern environmental and ecological problems plaguing the globe. Advanced Methodologies and Technologies in Engineering and Environmental Science provides emerging research on the current and forthcoming trends in engineering and environmental sciences to resolve several issues plaguing researchers such as fossil fuel emission and climate change. While highlighting these challenges, including chemical toxicity environmental responsibility, readers will learn how engineering applications can be used across disciplines to aid in reducing environmental hazards. This book is a vital resource for engineers, researchers, professors, academicians, and environmental scientists seeking current research on how engineering tools and technologies can be applied to environmental issues.

The e-commerce revolution has allowed many organizations around the world to become more effective and efficient in managing their resources. Through the use of e-commerce many businesses can now cut the cost of doing business with their customers in a speed that could only be imagined a decade ago. However, doing business on the Internet has opened up business to additional vulnerabilities and misuse. It has been estimated that the cost of misuse and criminal activities related to e-commerce now exceeds 10 billion dollars per year, and many experts predict that this number will increase in the future. IT Solutions Series: E-Commerce Security: Advice from Experts provides insight and practical knowledge obtained from industry leaders regarding the overall successful management of e-commerce practices and solutions.

As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. Entrepreneurship, Collaboration, and Innovation in the Modern Business Era provides emerging research on business practices and business advancement in the current technological environment. While highlighting topics such as enterprise social systems, idea generation, and online recruitment, this publication reveals the various techniques and methods to modernize and revolutionize business organizations. This book is an important resource for business leaders, economists, entrepreneurs, practitioners, researchers, and students seeking current research on the research and discoveries in the field of business expansion.