What is the role off marketing in the business? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? Is the internet the best way to help me market my product or service, or are a multichannel approach the best solution as a distribution channel option?

This completely updated sixth edition of Introduction to marketing that started out in 1998 comprises twelve chapters that focuses on recent developments in the South African marketing environment. The business setting has changed drastically in the Post-Covid-19 environment. These changes are reflected in all the chapters of the textbook.

Of special interest are the new chapters that were introduced on sustainability, social responsibility and ethical decision-making in marketing, developing the marketing plan and how marketing is dealing with changes brought by Industry 4.0.

Be empowered by the magic of nature and transform your life by embracing everyday spiritual practices with this authentic guide to folk magic from TikTok sensation Kiley Mann @kileymann. Kiley Mann, one of a long line of folk witches, brings a fresh poetic voice to the ancient practices of wortcunning, divination, spellcrafting and folklore. Her traditions lie deep in the swamp lands, forests and hills that surround her in her north American homeland. Intuitive and compelling, she explains her relationship with nature, the traditions that have been passed down to her from her mother and how she learnt about the land through her barefoot wanderings – the best way to connect and communicate with nature.  With chapters devoted to magical creatures, omens, herbs, spirit work, divination and folk remedies and spells you will learn both the traditions and the practical implementation and power of folk magic using the cycles of the moon, hag stones (stones with a hole running through them), crystals, herbs and more.  So, if you want to send a healing message to a friend in need, remove bad luck, protect your home or bring love, money or success into your life, then let The Witch of The Woods be your essential grimoire.

This volume on iron-sulfur proteins includes chapters that discuss how microbes, plants, and animals synthesize these complex prosthetic groups, and why it is important to understand the chemistry and biogenesis of iron sulfur proteins. In addition to their vital importance in mitochondrial respiration, numerous iron sulfur proteins are important in maintenance of DNA integrity. Multiple rare human diseases with different clinical presentations are caused by mutations of genes in the iron sulfur cluster biogenesis pathway. Understanding iron sulfur proteins is important for understanding a rapidly expanding group of metabolic pathways important in all kingdoms of life, and for understanding processes ranging from nitrogen fixation to human disease.

Service learning, as defined by the editors, is the generation of knowledge that is of benefit to the community as a whole. This seventh volume in the Outreach Scholarship book series contributes a unique discussion of how service learning functions as a critical cornerstone of outreach scholarship. The sections and chapters of this book marshal evidence in support of the idea that undergraduate service learning, infused throughout the curriculum and coupled with outreach scholarship, is an integral means through which higher education can engage people and institutions of the communities of this nation in a manner that perpetuate civil society. The editors, through this series of models of service learning, make a powerful argument for the necessity of "engaged institutions."

Finally, after two thousand years of circling the wagons against its many critics, Martin Luther and Henry VIII being the most devastating, the Vatican is taken to task internally: by the Pope himself!

THE PRISONER OF WAR is Anthony Keiley's extraordinary story of his experiences as a captive confederate soldier while in two federal prisons during the Civil War. Union soldiers captured Keiley when Generals Gillmore and Kautz were sent to capture Petersburg, and destroy the railroad and common bridges across the Appomatox in June of 1864. Spawned by false depictions of the character of people from the south by the northern press, Keiley revised his original story in an effort to portray the atrocities committed against the people of the southern states by the Union armies in the name of liberty.

An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it.

BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent.

David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.

This comprehensive examination of the role of Irish Republican women throughout the development of Sinn Fein spans a century of challenges and sustained commitment to the realization of an independent Ireland. Even though the role of women within Sinn Fein has been consistent and persistent, many historical books seem to be unaware of the contributions of women in the struggle for Irish independence. Whilst the important events in Irish history are retold with the precision worthy of mythical legends, the legacy of Republican women seems to be reduced to an obscure footnote. In this book, deconstructing the images of Irish women and demonstrating the significant responsibilities of a female foot soldier within Sinn Fein will profile a general overview of the duties performed by the Republican woman. Whether overt or covert, these Republican women have been seen as agents of rebellion and social action. Strong, determined, and principled, Republican women have played an integral role in the political development of an independent Ireland. In a centennial review of the legacy of the women of Sinn Fein, this book seeks to raise awareness of the footnoted foot soldiers and their lasting contributions. This well-researched history of Republican women in Sinn Fein uncovers the activities of a committed and brave group of women who were not content to simply play supporting roles, but were integral to their cause and active in combat and political arenas, often paying a great personal price for their dedication.

This is a detailed study of the armies of Rome and their enemies, including the Etruscans, Samnites, Carthaginians, Celts, Macedonians, Gauls, Huns, Sassanids, Persians and Turks. It is an incredible visual reference of the fighting men of Rome and their enemies, from the earliest settlement on the River Tiber in the 8th century BC to the fall of Constantinople in 1453. It offers a concise and authoritative overview of the rise of the Roman Empire, its campaigns, conquests and tactics, with detailed information on the men at arms. It includes coverage of the Roman navy and sea battles, as well as the artillery pieces, siege engines, defenses and military structures built by the army - from the north-west reaches of the empire to the far east. It is illustrated with over 670 images of military dress, weapons, galleys, ballistas and fortifications. This book details the uniforms of the Roman army and its enemies, from the first decades of tribal warfare in Italy, through the republican and imperial periods, up to the end of the eastern Roman Empire. It includes expert insight into the army's astonishing engineering feats, the discipline of the legions and the relentless expansion of the empire. Including information on the arms and clothing of the Carthaginians, Persians, Huns and Turks and other enemies of Rome, the book is a definitive and accessible visual study of the military dress of the period. There is also a fascinating history of the Roman's artillery, siege engines and fortifications, and a special section on the founding and expansion of its navy.

With a wide range of international contributors, this book surveys how the main doctoral awarding countries across the globe define criteria for the eligibility of supervisors. It compares and contrasts their approaches, comments upon their robustness, and identifies examples of good practice. The quality of supervision has been shown to be a major factor in determining the learning experiences of doctoral scholars and their chances of success. However, relatively little is known about the ways in which doctoral supervisors are selected for their roles, supported to perform them, and recognised for their efforts. This book looks at these matters in 21 major doctoral awarding countries, collectively responsible for over 90% of global doctoral awards. Each case study constitutes a stand-alone contribution to the literature on doctoral supervision in that country and: provides a brief introduction to the national context of doctoral education; outlines policies and procedures for the selection of supervisors; discusses the support and development available to supervisors and gives examples of good practice; comments on if and how supervision is recognised and rewarded. Written by a distinguished international team of authors, The Making of Doctoral Supervisors will be of interest to all those engaged in doctoral education including policy makers, program leaders, supervisors, administrators, and scholars in the field.

With a wide range of international contributors, this book surveys how the main doctoral awarding countries across the globe define criteria for the eligibility of supervisors. It compares and contrasts their approaches, comments upon their robustness, and identifies examples of good practice. The quality of supervision has been shown to be a major factor in determining the learning experiences of doctoral scholars and their chances of success. However, relatively little is known about the ways in which doctoral supervisors are selected for their roles, supported to perform them, and recognised for their efforts. This book looks at these matters in 21 major doctoral awarding countries, collectively responsible for over 90% of global doctoral awards. Each case study constitutes a stand-alone contribution to the literature on doctoral supervision in that country and: provides a brief introduction to the national context of doctoral education; outlines policies and procedures for the selection of supervisors; discusses the support and development available to supervisors and gives examples of good practice; comments on if and how supervision is recognised and rewarded. Written by a distinguished international team of authors, The Making of Doctoral Supervisors will be of interest to all those engaged in doctoral education including policy makers, program leaders, supervisors, administrators, and scholars in the field.