What is the role off marketing in the business? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? Is the internet the best way to help me market my product or service, or are a multichannel approach the best solution as a distribution channel option?

This completely updated sixth edition of Introduction to marketing that started out in 1998 comprises twelve chapters that focuses on recent developments in the South African marketing environment. The business setting has changed drastically in the Post-Covid-19 environment. These changes are reflected in all the chapters of the textbook.

Of special interest are the new chapters that were introduced on sustainability, social responsibility and ethical decision-making in marketing, developing the marketing plan and how marketing is dealing with changes brought by Industry 4.0.

Across the globe, doctoral education is in the throes of change. Diversification, regulation and proliferation are just a few of the developments that pose major challenges for those supervising doctoral candidates. The second edition of A Handbook for Doctoral Supervisors has been fully updated to assist doctoral supervi

It's 2017 at the University of Arkansas. Millie Cousins, a senior resident assistant, wants to graduate, get a job and buy a house. So when Agatha Paul, a visiting professor and writer, offers Millie an easy yet unusual opportunity, she jumps at the chance. But Millie's starry-eyed hustle becomes jeopardised by odd new friends, vengeful dorm pranks, and illicit intrigue. A fresh and intimate portrait of desire, consumption and reckless abandon, Come and Get It is a tension-filled story about money, indiscretion and bad behaviour — and the highly anticipated new novel by acclaimed and award-winning author Kiley Reid. PRAISE FOR KILEY REID AND SUCH A FUN AGE 'The book of the year' Independent 'A new literary star' The Times 'Essential. This year's hit debut' Guardian 'A biting tale of race and class' Sunday Times 'I couldn't put this down' Jojo Moyes 'A startling, razor-sharp debut ... Wildly fun and breathtakingly wise' Taylor Jenkins-Reid 'A gripping page-turner with serious things to say about racism, class, gender, parenting and privilege' Madeline Miller

It's 2017 at the University of Arkansas. Millie Cousins, a senior resident assistant, wants to graduate, get a job and buy a house. So when Agatha Paul, a visiting professor and writer, offers Millie an easy yet unusual opportunity, she jumps at the chance. But Millie's starry-eyed hustle becomes jeopardised by odd new friends, vengeful dorm pranks, and illicit intrigue. A fresh and intimate portrait of desire, consumption and reckless abandon, Come and Get It is a tension-filled story about money, indiscretion and bad behaviour — and the highly anticipated new novel by acclaimed and award-winning author Kiley Reid. PRAISE FOR KILEY REID AND SUCH A FUN AGE 'The book of the year' Independent 'A new literary star' The Times 'Essential. This year's hit debut' Guardian 'A biting tale of race and class' Sunday Times 'I couldn't put this down' Jojo Moyes 'A startling, razor-sharp debut ... Wildly fun and breathtakingly wise' Taylor Jenkins-Reid 'A gripping page-turner with serious things to say about racism, class, gender, parenting and privilege' Madeline Miller

A striking and surprising debut novel from an exhilarating new voice, Such a Fun Age is a page-turning and big-hearted story about race and privilege, set around a young black babysitter, her well-intentioned employer, and a surprising connection that threatens to undo them both.

Alix Chamberlain is a woman who gets what she wants and has made a living, with her confidence-driven brand, showing other women how to do the same. So she is shocked when her babysitter, Emira Tucker, is confronted while watching the Chamberlains' toddler one night, walking the aisles of their local high-end supermarket. The store's security guard, seeing a young black woman out late with a white child, accuses Emira of kidnapping two-year-old Briar. A small crowd gathers, a bystander films everything, and Emira is furious and humiliated. Alix resolves to make things right.

But Emira herself is aimless, broke, and wary of Alix's desire to help. At twenty-five, she is about to lose her health insurance and has no idea what to do with her life. When the video of Emira unearths someone from Alix's past, both women find themselves on a crash course that will upend everything they think they know about themselves, and each other.

With empathy and piercing social commentary, Such a Fun Age explores the stickiness of transactional relationships, what it means to make someone "family," and the complicated reality of being a grown up. It is a searing debut for our times.

How does psychological theory help you to understand, shape and influence work behaviour and relationships? How does workplace learning take place? How do you assess workplace values and attitudes? Introduction to Work Psychology 3e features the practical application of theory using relevant workplace examples. The textbook examines industrial and organisational psychology within the context of the South African business environment. Its strength lies in a sound balance between the discussion of psychology, industrial psychology and human resource management. The content is written in an accessible, academic style, with a focus on African perspectives, examples and indigenous knowledge systems. Each chapter includes learning objectives; boxed features that illustrate the theory within each chapter; self-assessment tasks for students to measure their progress, and a summary and reflection section that highlights the implications of the theory in practice. Introduction to Work Psychology 3e is suitable for first-year students of industrial psychology at universities, and first-year students of personnel management at universities of technology. The textbook is also very accessible and suitable for service courses, for example nursing.

Be empowered by the magic of nature and transform your life by embracing everyday spiritual practices with this authentic guide to folk magic from TikTok sensation Kiley Mann @kileymann. Kiley Mann, one of a long line of folk witches, brings a fresh poetic voice to the ancient practices of wortcunning, divination, spellcrafting and folklore. Her traditions lie deep in the swamp lands, forests and hills that surround her in her north American homeland. Intuitive and compelling, she explains her relationship with nature, the traditions that have been passed down to her from her mother and how she learnt about the land through her barefoot wanderings – the best way to connect and communicate with nature.  With chapters devoted to magical creatures, omens, herbs, spirit work, divination and folk remedies and spells you will learn both the traditions and the practical implementation and power of folk magic using the cycles of the moon, hag stones (stones with a hole running through them), crystals, herbs and more.  So, if you want to send a healing message to a friend in need, remove bad luck, protect your home or bring love, money or success into your life, then let The Witch of The Woods be your essential grimoire.

This volume on iron-sulfur proteins includes chapters that discuss how microbes, plants, and animals synthesize these complex prosthetic groups, and why it is important to understand the chemistry and biogenesis of iron sulfur proteins. In addition to their vital importance in mitochondrial respiration, numerous iron sulfur proteins are important in maintenance of DNA integrity. Multiple rare human diseases with different clinical presentations are caused by mutations of genes in the iron sulfur cluster biogenesis pathway. Understanding iron sulfur proteins is important for understanding a rapidly expanding group of metabolic pathways important in all kingdoms of life, and for understanding processes ranging from nitrogen fixation to human disease.

Service learning, as defined by the editors, is the generation of knowledge that is of benefit to the community as a whole. This seventh volume in the Outreach Scholarship book series contributes a unique discussion of how service learning functions as a critical cornerstone of outreach scholarship. The sections and chapters of this book marshal evidence in support of the idea that undergraduate service learning, infused throughout the curriculum and coupled with outreach scholarship, is an integral means through which higher education can engage people and institutions of the communities of this nation in a manner that perpetuate civil society. The editors, through this series of models of service learning, make a powerful argument for the necessity of "engaged institutions."

Finally, after two thousand years of circling the wagons against its many critics, Martin Luther and Henry VIII being the most devastating, the Vatican is taken to task internally: by the Pope himself!

THE PRISONER OF WAR is Anthony Keiley's extraordinary story of his experiences as a captive confederate soldier while in two federal prisons during the Civil War. Union soldiers captured Keiley when Generals Gillmore and Kautz were sent to capture Petersburg, and destroy the railroad and common bridges across the Appomatox in June of 1864. Spawned by false depictions of the character of people from the south by the northern press, Keiley revised his original story in an effort to portray the atrocities committed against the people of the southern states by the Union armies in the name of liberty.