This text is designed to introduce important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry. Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns. It concludes with a look at ethical decision-making and social responsibility concerning design, production, and consumption.Each chapter contain definitions of the key concepts, overviews of the relevant theories, case studies, as well as summary sections, a listing of key terms, questions for discussion, and assignments for class use. Combining insights and perspectives from a wide range of disciplinary approaches, including fashion, cultural studies, sociology and business, this book will be of interest to students on a variety of courses studying consumer behaviour.

Appearance has repeatedly been shown to have a potent and immediate effect on others in a wide range of circumstances. In particular, the consequences of women's appearance are severe and have social, economic, and legal ramifications. From the more obvious role of uniforms in social control through to the subtle interplay between size and status, appearance counts. The vast number of people seeking body alterations or modifications through dieting, tattooing, piercing and plastic surgery attests to the importance of how we look, not only to others but also to ourselves. This book tackles the charged and frequently painful subject of how appearance affects social interaction and the role of larger social structures in perpetuating and institutionalizing it as an evaluative criterion. What effect does obesity have on power(lessness)? What role does women's dress play in others' perception of consent in cases of rape? How do groups operating on the margins of mainstream society use appearance to negotiate power, make statements and effect change? What roles do gender and ethnicity play in the workplace? This provocative book attempts not only to answer these questions, but to lay foundations for future research in an area which affects everyone in profound and often invisible ways.

Although it can be difficult to think of fashion in anything other than a contemporary context, as a concept it is hardly new. Costume historians trace the birth of fashion back to the thirteenth century and writings on fashion date back as early as the sixteenth century when Michel de Montaigne pondered its origins, thereby setting in motion a chain of inquiry that has continued to intrigue writers for centuries. This key text reprints classic fashion writings, all of which have had a profound if perhaps untrumpeted impact on our understanding and approach to modern day dress - from the psychology of clothes through to collective fashion trends. Why do we wear clothes? What do they say about our self-awareness and body image? How can we 'fashion' new identities through what we wear? Seminal fashion statements by Montaigne, William Hazlitt, Herbert Spencer, Thorstein B. Veblen, Adam Smith, Herbert Blumer, and Georg Simmel answer these questions and many more. Full of vital fashion treasures that have often been ignored, this book fills a major gap in the history of the discipline and will serve as an essential teaching text for years to come.

Although it can be difficult to think of fashion in anything other than a contemporary context, as a concept it is hardly new. Costume historians trace the birth of fashion back to the thirteenth century and writings on fashion date back as early as the sixteenth century when Michel de Montaigne pondered its origins, thereby setting in motion a chain of inquiry that has continued to intrigue writers for centuries. This key text reprints classic fashion writings, all of which have had a profound if perhaps untrumpeted impact on our understanding and approach to modern day dress - from the psychology of clothes through to collective fashion trends. Why do we wear clothes? What do they say about our self-awareness and body image? How can we 'fashion' new identities through what we wear? Seminal fashion statements by Montaigne, William Hazlitt, Herbert Spencer, Thorstein B. Veblen, Adam Smith, Herbert Blumer, and Georg Simmel answer these questions and many more. Full of vital fashion treasures that have often been ignored, this book fills a major gap in the history of the discipline and will serve as an essential teaching text for years to come.

Appearance has repeatedly been shown to have a potent and immediate effect on others in a wide range of circumstances. In particular, the consequences of women's appearance are severe and have social, economic, and legal ramifications. From the more obvious role of uniforms in social control through to the subtle interplay between size and status, appearance counts. The vast number of people seeking body alterations or modifications through dieting, tattooing, piercing and plastic surgery attests to the importance of how we look, not only to others but also to ourselves.
This book tackles the charged and frequently painful subject of how appearance affects social interaction and the role of larger social structures in perpetuating and institutionalizing it as an evaluative criterion. What effect does obesity have on power(lessness)? What role does women's dress play in others' perception of consent in cases of rape? How do groups operating on the margins of mainstream society use appearance to negotiate power, make statements and effect change? What roles do gender and ethnicity play in the workplace?
This provocative book attempts not only to answer these questions, but to lay foundations for future research in an area which affects everyone in profound and often invisible ways.

This text is designed to introduce important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry. Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns. It concludes with a look at ethical decision-making and social responsibility concerning design, production, and consumption.Each chapter contain definitions of the key concepts, overviews of the relevant theories, case studies, as well as summary sections, a listing of key terms, questions for discussion, and assignments for class use. Combining insights and perspectives from a wide range of disciplinary approaches, including fashion, cultural studies, sociology and business, this book will be of interest to students on a variety of courses studying consumer behaviour.