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The only text of its kind for practicing clinicians, Quick
Reference Guide: Otolaryngology is a comprehensive, quick-access
reference written specifically for nurses, physician's assistants,
and medical students. Not only is it useful as a pithy reference
guide for clinicians, it is a learning system designed to foster
retention and comprehension, and an in-depth review for written
boards and ENT certification. The book is authored by a nurse
practitioner with two practicing otolaryngologists, who are among
the most highly respected professionals in their fields, as
consultants. The guide is consistently organized by anatomical
region and contains, for each topic, easy-to-follow tables, charts,
diagrams, and algorithms to guide in the work-up, differential
diagnosis, diagnostic methods, medical therapy, and treatment
alternatives. The text includes procedure protocols used in
clinical settings and staging criteria for common cancer diagnoses.
Another important feature is the guide's overview of surgical
management for specific conditions. Topics are covered on a
"need-to-know" basis for written boards and certification review.
Key Features: Provides key differential diagnosis guidelines
Includes fifteen 'how-to' Procedure Protocols used in clinical
settings and Staging Criteria for eight of the more common cancer
diagnoses Presents Overview of Surgical Management for specific
conditions Serves as a concise reference guide and review for
written boards and ENT certification Designed for clinicians in
general practice, those entering the ENT field, and for use as a
diagnosis guide for referral purposes Includes six videos
illustrating actual procedures, including nasal endoscopy, flexible
laryngoscopy, and others
'Powerful and perceptive . . . belongs on the shelves - and in the
hearts and minds - of leaders everywhere' - Daniel H. Pink,
bestselling author of To Sell is Human From Kim Scott, author of
the revolutionary New York Times bestseller Radical Candor, comes
Just Work: How to Confront Bias, Prejudice and Bullying to Build a
Culture of Inclusivity - that will help you recognize, attack and
eliminate workplace injustice - and transform our careers and
organizations in the process. We - all of us - consistently
exclude, underestimate and under-utilize huge numbers of people in
the workforce even as we include, overestimate and promote others,
often beyond their level of competence. Not only is this immoral
and unjust, it's bad for business. Just Work is the solution. Just
Work by Kim Scott reveals a practical framework for both respecting
everyone's individuality and collaborating effectively. This is the
essential guide leaders and their employees need to create more
just workplaces and establish new norms of collaboration and
respect.
Featuring a new preface, afterword and Radically Candid Performance
Review Bonus Chapter, the fully revised & updated edition of
Radical Candor is packed with even more guidance to help you
improve your relationships at work. 'Reading Radical Candor will
help you build, lead, and inspire teams to do the best work of
their lives.' - Sheryl Sandberg, author of Lean In. If you don't
have anything nice to say then don't say anything at all . . .
right? While this advice may work for home life, as Kim Scott has
seen first hand, it is a disaster when adopted by managers in the
work place. Scott earned her stripes as a highly successful manager
at Google before moving to Apple where she developed a class on
optimal management. Radical Candor draws directly on her
experiences at these cutting edge companies to reveal a new
approach to effective management that delivers huge success by
inspiring teams to work better together by embracing fierce
conversations. Radical Candor is the sweet spot between managers
who are obnoxiously aggressive on the one side and ruinously
empathetic on the other. It is about providing guidance, which
involves a mix of praise as well as criticism - delivered to
produce better results and help your employees develop their skills
and increase success. Great bosses have a strong relationship with
their employees, and Scott has identified three simple principles
for building better relationships with your employees: make it
personal, get stuff done, and understand why it matters. Radical
Candor offers a guide to those bewildered or exhausted by
management, written for bosses and those who manage bosses. Drawing
on years of first-hand experience, and distilled clearly to give
practical advice to the reader, Radical Candor shows you how to be
successful while retaining your integrity and humanity. Radical
Candor is the perfect handbook for those who are looking to find
meaning in their job and create an environment where people love
both their work and their colleagues, and are motivated to strive
to ever greater success.
Database marketing is at the crossroads of technology, business
strategy, and customer relationship management. Enabled by
sophisticated information and communication systems, todaya (TM)s
organizations have the capacity to analyze customer data to inform
and enhance every facet of the enterprisea "from branding and
promotion campaigns to supply chain management to employee training
to new product development. Based on decades of collective
research, teaching, and application in the field, the authors
present the most comprehensive treatment to date of database
marketing, integrating theory and practice. Presenting rigorous
models, methodologies, and techniques, and illustrating them
through dozens of examples, the authors cover the full spectrum of
principles and topics related to database marketing. The first part
of the book describes the contemporary context of database
marketing and its impact on business performance. Parts 2-4 present
database marketing tools, including how to collect the data and
perform analysis. Chapters 5-7 focus on the key concept of lifetime
value of the customer (LTV); chapters 8-10 focus on the basic tasks
of compiling data, field testing, and predictive modeling; and
chapters 11-19 cover the statistical methods used primarily in
predictive modeling. Parts 5 and 6 focus on specific problems
addressed by database marketing. They largely draw on the tools
described in Parts 2-4. Part 5 covers customer management
activities, including acquiring customers (Chapter 20), cross- and
up-selling (Chapter 21), frequency reward programs (Chapter 22),
Customer Tier Programs (Chapter 23), Churn management (Chapter 24),
multi-channel customer management (Chapter 25), and acquisition and
retention management (Chapter 26). Part 6 focuses on the marketing
mix, particularly communications (Chapters 27 and 28) and pricing
(Chapter 29) issues. The result is a comprehensive treatment of the
field of database marketing, including strategic issues, tools, and
problem-solving, that will serve as an essential resource for both
professionals and academics in marketing and related areas.
This is an excellent in-depth overview of both well-known and
very recent topics in customer management models. It is an absolute
must for marketers who want to enrich their knowledge on customer
analytics.
-Peter C. Verhoef, Professor of Marketing, Faculty of Economics
and Business, University of Groningen
"A marvelous combination of relevance and sophisticated yet
understandable analytical material. It should be a standard
reference in the area for many years."
-Don Lehmann, George E. Warren Professor of Business, Columbia
Business School
"The title tells a lot about the book's approach-though the
cover reads "database," the content is mostly about customers and
that's where the real-world action is. Most enjoyable is the
comprehensive story - in case after case - which clearly explains
what the analysis and concepts really mean. This is an essential
read for those interested in database marketing, customer
relationship management and customer optimization."
-Richard Hochhauser, President and CEO, Harte-Hanks, Inc.
Database marketing is at the crossroads of technology, business
strategy, and customer relationship management. Enabled by
sophisticated information and communication systems, today's
organizations have the capacity to analyze customer data to inform
and enhance every facet of the enterprise-from branding and
promotion campaigns to supply chain management to employee training
to new product development. Based on decades of collective
research, teaching, and application in the field, the authors
present the most comprehensive treatment to date of database
marketing, integrating theory and practice. Presenting rigorous
models, methodologies, and techniques (including data collection,
field testing, and predictive modeling), and illustrating them
through dozens of examples, the authors cover the full spectrum of
principles and topics related to database marketing.
"This is an excellent in-depth overview of both well-known and
very recent topics in customer management models. It is an absolute
must for marketers who want to enrich their knowledge on customer
analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of
Economics and Business, University of Groningen)
"A marvelous combination of relevance and sophisticated yet
understandable analytical material. It should be a standard
reference in the area for many years." (Don Lehmann, George E.
Warren Professor of Business, Columbia Business School)
"The title tells a lot about the book's approach-though the
cover reads, "database," the content is mostly about customers and
that's where the real-world action is. Most enjoyable is the
comprehensive story - in case after case - which clearly explains
what the analysis and concepts really mean. This is an essential
read for those interested in database marketing, customer
relationship management and customer optimization." (Richard
Hochhauser, President and CEO, Harte-Hanks, Inc.)
"In this tour de force of careful scholarship, the authors
canvass the ever expanding literature on database marketing. This
book will become an invaluable reference or text for anyone
practicing, researching, teaching or studying the subject." (Edward
C. Malthouse, Theodore R. and Annie Laurie Sills Associate
Professor of Integrated Marketing Communications, Northwestern
University)
From Kim Scott, author of the revolutionary New York Times
bestseller Radical Candor, comes Just Work – how we can
recognize, attack and eliminate workplace injustice – and
transform our careers and organizations in the process. 'Powerful
and perceptive . . . belongs on the shelves – and in the hearts
and minds – of leaders everywhere.' – Daniel H. Pink,
bestselling author of To Sell is Human We – all of us –
consistently exclude, underestimate and under-utilize huge numbers
of people in the workforce even as we include, overestimate and
promote others, often beyond their level of competence. Not only is
this immoral and unjust, it’s bad for business. Just Work is the
solution. In Just Work Kim Scott reveals a practical framework for
both respecting everyone’s individuality and collaborating
effectively. This is the essential guide leaders and their
employees need to create more just workplaces and establish new
norms of collaboration and respect.
Preaching 2022 Book of the Year Haddon Robinson's widely used and
influential text, Biblical Preaching, has influenced generations of
students and preachers. In The Big Idea Companion for Preaching and
Teaching, trusted leading evangelical homileticians, teachers of
preaching, and experienced pastors demonstrate that Robinson's "big
idea" approach to expository preaching still works in today's
diverse cultures and fast-paced world. This accessible resource
offers an insider's view on figuring out the big idea of each book
of the Bible, helping preachers and teachers check their
interpretation of particular biblical books and passages. The
contributors offer tips on how to divide each book of the Bible
into preaching and teaching passages, guidance on difficult
passages and verses, cultural perspectives for faithful
application, and suggested resources for interpreting, preaching,
and teaching. Pastors, teachers, Bible study leaders, small groups,
and college and seminary students and professors will find a wealth
of valuable information in this resource.
In The Best Australian Stories 2013, Kim Scott assembles the most
exceptional short fiction of the last year and invites readers to
build 'a rare and intimate relationship' with these talented
writers, one that is 'essential to storytelling in print, whether
on paper or screen.' These stories conjure disparate moods, from
delight to melancholy. A family Christmas lays bare a relationship
grown cold. A father pursues the art of the birdcall in an effort
to speak his son's language. A cat becomes a conduit for a
neighbour's true feelings while Brisbane floods. Striking new
voices blend seamlessly with those of celebrated storytellers to
form a collection that will leave an indelible impression long
after the last word is read. 'A story can lure us into gaps and
spaces that feel sacred in their silence.' Kim Scott Kalinda
Ashton, Tony Birch, Georgia Blain, James Bradley, Tara Cartland,
Eric Yoshiaki Dando, Liam Davison, Tegan Bennett Daylight,
Madeleine Griffeth, Marion Halligan, Ashley Hay, Cate Kennedy, John
Kinsella, Andy Kissane, Theresa Layton, Wayne Macauley, Robyn
Mundy, Ruby J. Murray, Ryan O'Neill, Favel Parrett, Bruce Pascoe,
Sinead Roarty, Chris Somerville, Laurie Steed and Lucy Treloar.
God has given His children a new heart and a new spirit (Ezekiel
36:26). This new heart and spirit will reflect His love, grace, and
joy. If this is true why is it difficult to experience an intimate
passionate walk with Him? In Unleashing Your Passion For God I seek
to answer the question "What hinders us from the passionate walk we
so desire?" The truth of who God is and laying aside the hindrances
which keep us bound to a passionless life will unleash the passion
God has placed within His children. As you read this book ask God
to reveal Himself to you. Allow the Holy Spirit to guide you into
all Truth.
Oceanic in its rhythms and understanding, brilliant in its use of
language and image, moving in its largeness of spirit, compelling
in its narrative scope and style, this intriguing journey is a
celebration and lament--of beginning and return, of obliteration
and recovery, of silencing, and of powerful utterance. Both
tentative and daring, it speaks to the present and a possible
future through stories, dreams, rhythms, songs, images and
documents mobilized from the incompletely acknowledged and still
dynamic past.
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