Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, including the impact on individual and public health, the intentionality of these effects, and the nature of the outcomes. Author Kim Walsh-Childers helps readers understand the influence that mass media has on an individual's health beliefs and, in turn, their behaviors. She explains how public health policy can be affected, altering the environment in which a community's members make choices, and discusses the unintentional health effects of mass media, examining them through the strategic lens of news framing and advocacy campaigns. Written for students across a variety of disciplines, Mass Media and Health will serve as primary reading for courses examining the broader view of mass media and health impacts, as well as providing supplemental reading for courses on health communication, public health campaigns, health journalism, and media effects.

This collection explores the sexual content of U.S. mass media and its influence in the lives of adolescents. Contributors address the topic of sexuality broadly, including evidence not only about physical sex acts, but also about the role the media play in the development of gender roles, standards of beauty, courtship, and relationship norms.
Chapters included here present new perspectives on what teens are paying attention to in the media, and offer insight into how teens are understanding and applying what the media present about sex and sexuality. Employing various methodological approaches, the studies also represent a diversity of adolescent audiences and deal with a wide variety of media content, ranging from teens' favorite TV programs to magazines, movies, music, and teen girls' Web pages. Taken as a whole, this volume highlights the significant roles the media play in adolescents' sexual lives. "Sexual Teens, Sexual Media" contributes important evidence to the ongoing debate over media effects, making it essential reading for scholars and students in media studies, as well as social and developmental psychology.

This collection explores the sexual content of U.S. mass media and its influence in the lives of adolescents. Contributors address the topic of sexuality broadly, including evidence not only about physical sex acts, but also about the role the media play in the development of gender roles, standards of beauty, courtship, and relationship norms.
Chapters included here present new perspectives on what teens are paying attention to in the media, and offer insight into how teens are understanding and applying what the media present about sex and sexuality. Employing various methodological approaches, the studies also represent a diversity of adolescent audiences and deal with a wide variety of media content, ranging from teens' favorite TV programs to magazines, movies, music, and teen girls' Web pages. Taken as a whole, this volume highlights the significant roles the media play in adolescents' sexual lives. "Sexual Teens, Sexual Media" contributes important evidence to the ongoing debate over media effects, making it essential reading for scholars and students in media studies, as well as social and developmental psychology.

Social Media is Not Marketing Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time. You'll learn: 6 direct-response principles that must be applied to social media marketing The most powerful marketing tactic (per Google) How to get riches with niches and become a magnet to your customers The monetizing magic of crafting effective emails The #1 way to prevent wasted marketing dollars 5 ways to grow your list for FREE (before spending a dime on advertising) Turn passive content into an active conversion tool Create raving fans who introduce you to their networks Turn niches into riches, laser in on your perfect prospects and ignore the "tire kickers" Harness the biggest secret in social media-offline Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, including the impact on individual and public health, the intentionality of these effects, and the nature of the outcomes. Author Kim Walsh-Childers helps readers understand the influence that mass media has on an individual's health beliefs and, in turn, their behaviors. She explains how public health policy can be affected, altering the environment in which a community's members make choices, and discusses the unintentional health effects of mass media, examining them through the strategic lens of news framing and advocacy campaigns. Written for students across a variety of disciplines, Mass Media and Health will serve as primary reading for courses examining the broader view of mass media and health impacts, as well as providing supplemental reading for courses on health communication, public health campaigns, health journalism, and media effects.