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Mass Media and Health - Examining Media Impact on Individuals and the Health Environment (Paperback)
Loot Price: R1,463
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Mass Media and Health - Examining Media Impact on Individuals and the Health Environment (Paperback)
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Mass Media and Health: Examining Media Impact on Individuals and
the Health Environment covers media health influences from a
variety of angles, including the impact on individual and public
health, the intentionality of these effects, and the nature of the
outcomes. Author Kim Walsh-Childers helps readers understand the
influence that mass media has on an individual's health beliefs
and, in turn, their behaviors. She explains how public health
policy can be affected, altering the environment in which a
community's members make choices, and discusses the unintentional
health effects of mass media, examining them through the strategic
lens of news framing and advocacy campaigns. Written for students
across a variety of disciplines, Mass Media and Health will serve
as primary reading for courses examining the broader view of mass
media and health impacts, as well as providing supplemental reading
for courses on health communication, public health campaigns,
health journalism, and media effects.
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