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Geared toward the unique challenges faced by self-employed
businesswomen--and updated for the social media-driven,
post-financial crisis world--The Girl's Guide to Starting Your Own
Business offers solutions and advice for handling a range of
issues, including how to write a business plan, how to secure
funding, and how to hire (and fire) employees. Caitlin Friedman and
Kimberly Yorio share practical information drawn from their own
extensive experience in the public relations, marketing, and
consulting fields. Their concise and engaging advice is explained
through entertaining tips, lists, and quizzes that speak directly
to women who are dreaming of starting, or have already started,
their own businesses.
Forget what you've heard. Nice girls can get the corner office.
As women, we haven't always had the best role models at work. We've
either worked for men or we've had female bosses who are, well, big
bitches. Woman still don't have much of a road map right now when
it comes to taking charge at the office, so the team who brought
you the national bestseller "The Girl's Guide to Starting Your Own
Business" is drawing one for us. Caitlin Friedman and Kimberly
Yorio will teach you to be powerful without being possessive, to be
opinionated without being brassy, and to have a strong voice
without micromanaging. You'll learn just how to own the role of
queen bee in a positive way so that you can be more mentor than
manager, one who leads, inspires, and motivates.
So, you finally got that promotion. You're the boss now. The
supervisor. The manager. The captain. The taskmaster. Those days of
taking orders, running errands, and clock-watching are over. As
exciting as all this might seem, once the rush of the promotion is
over, you might be scratching your head wondering exactly what to
do. Being the boss is never easy, but it's twice as hard for a
woman. It seems like there's no middle ground. Either you're the
dragon lady who rules with an iron fist or the mousey girl who gets
drowned out at every meeting. When a woman wields authority and
dares to make tough decisions, how often is the "B-word" bandied
about by her employees? How can she strike that balance between
pushover and dictator?
Fear not. You can do the job. All you need is a little helpful
advice to send you on your way. Whether you supervise two as a
shift manager or lord over an entire corporate empire, Caitlin
Friedman and Kim Yorio will show you how to step gracefully into
your new position of power. They'll teach you how to motivate your
team without alienating them, how to delegate without feeling
guilty, how to deal with office politics and how to handle
evaluations, promotions, and even firings. And for those of you who
are already running the show, they can help you become the mentor
your employees deserve.
Inside, there are self-assessment questionnaires to help you find
out where you land on the bitch or wimp scale; interviews with
prominent female bosses, human-resources directors, and therapists;
and advice from a whole host of experts. In addition, there are
funny and informative checklists and tips to make sure you're the
"Good Witch" around the office and not the "Big Bitch." And, most
important, Caitlin and Kim will teach you the secrets to owning
your role and loving it. You've earned your promotion, so enjoy
it!
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