Geared toward the unique challenges faced by self-employed
businesswomen--and updated for the social media-driven,
post-financial crisis world--The Girl's Guide to Starting Your Own
Business offers solutions and advice for handling a range of
issues, including how to write a business plan, how to secure
funding, and how to hire (and fire) employees. Caitlin Friedman and
Kimberly Yorio share practical information drawn from their own
extensive experience in the public relations, marketing, and
consulting fields. Their concise and engaging advice is explained
through entertaining tips, lists, and quizzes that speak directly
to women who are dreaming of starting, or have already started,
their own businesses.
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