In this detailed yet readable legal analysis, the authors thoroughly evaluate the connections between intellectual property and the sports and entertainment industries, covering everything from copyrights and patents to trademarked logos and marketing strategies. This complete survey of intellectual property law in the sports and entertainment industries evaluates the key connections between these arenas and provides an overview of trademark law for sports. The authors clearly explain the rights of publicity and privacy for entertainers and athletes, the ethical considerations involved in obtaining and using intellectual property, and how licensing agreements relate to intellectual property law. The detailed, up-to-date legal analyses are written by practitioners in the field for those without legal expertise, yet still contain useful information to the legal community. The book covers all forms of intellectual property, including copyright, patents, trademarks, trade dress, trade secrets, and the right of publicity. It will also discuss marketing, broadcasting, films and books, sports equipment, international considerations and trade issues, and intellectual property in cyberspace. Provides a complete survey of intellectual property law in the sports and entertainment industries including copyright, patents, trademarks, trade dress, trade secrets, and the right of publicity Fills a growing need for information about entertainment-specific intellectual property law as entertainment programs at the universities and law schools are increasing at both the undergraduate and graduate levels Addresses the specific challenges and issues brought about by various forms of digital technology