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Innovationsorientierung Von Unternehmen - Messung, Determinanten Und Erfolgswirkungen (German, Paperback, 2010 ed.): Prof Dr... Innovationsorientierung Von Unternehmen - Messung, Determinanten Und Erfolgswirkungen (German, Paperback, 2010 ed.)
Prof Dr Manfred Krafft; Kirstin Derenthal
R2,054 Discovery Miles 20 540
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Kirstin Derenthal belegt anhand einer branchenubergreifenden Befragung, dass die Innovationsorientierung von Unternehmen ein bedeutsamer Treiber des Innovationserfolgs ist. Sie identifiziert konkrete Stellhebel zur Steigerung der Innovationsorientierung und zeigt auf, dass eine innovationsorientierte Unternehmenskultur zu einem nachhaltigen Unternehmenserfolg beitragt."

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