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Innovationsorientierung Von Unternehmen - Messung, Determinanten Und Erfolgswirkungen (German, Paperback, 2010 ed.) Loot Price: R2,054
Discovery Miles 20 540
Repayment Terms: R192 pm x 12*
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Innovationsorientierung Von Unternehmen - Messung, Determinanten Und Erfolgswirkungen (German, Paperback, 2010 ed.): Prof Dr...

Innovationsorientierung Von Unternehmen - Messung, Determinanten Und Erfolgswirkungen (German, Paperback, 2010 ed.)

Prof Dr Manfred Krafft; Kirstin Derenthal

Series: Kundenmanagement & Electronic Commerce

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Loot Price R2,054 Discovery Miles 20 540 | Repayment Terms: R192 pm x 12*

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Kirstin Derenthal belegt anhand einer branchenubergreifenden Befragung, dass die Innovationsorientierung von Unternehmen ein bedeutsamer Treiber des Innovationserfolgs ist. Sie identifiziert konkrete Stellhebel zur Steigerung der Innovationsorientierung und zeigt auf, dass eine innovationsorientierte Unternehmenskultur zu einem nachhaltigen Unternehmenserfolg beitragt."

General

Imprint: GWV Fachverlage GmbH
Country of origin: Germany
Series: Kundenmanagement & Electronic Commerce
Release date: September 2009
First published: September 2009
Foreword by: Prof Dr Manfred Krafft
Authors: Kirstin Derenthal
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Paperback - Trade
Pages: 313
Edition: 2010 ed.
ISBN-13: 978-3-8349-1832-1
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-1832-6
Barcode: 9783834918321

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