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The Audience and Business of YouTube and Online Videos (Hardcover): Louisa Ha The Audience and Business of YouTube and Online Videos (Hardcover)
Louisa Ha; Contributions by Louisa Ha, Mohammad Abuljadail, Nicky Chang Bi, Alyssa Fisher, …
R3,788 R2,667 Discovery Miles 26 670 Save R1,121 (30%) Ships in 12 - 19 working days

The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie services and discusses the future of online video audience research. Recommended for scholars interested in media studies, communication, marketing, and popular culture.

The Audience and Business of YouTube and Online Videos (Paperback): Louisa Ha The Audience and Business of YouTube and Online Videos (Paperback)
Louisa Ha; Contributions by Louisa Ha, Mohammad Abuljadail, Nicky Chang Bi, Alyssa Fisher, …
R1,099 Discovery Miles 10 990 Ships in 12 - 19 working days

The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie services and discusses the future of online video audience research. Recommended for scholars interested in media studies, communication, marketing, and popular culture.

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