The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.

This book systematically presents 40 pests, 7 natural pest enemies, and 20 diseases and weeds commonly encountered in sugarcane production, combining clear colour photos with detailed scientific descriptions. It covers a range of related topics, including morphological identification, habits and frequency of occurrence, prevention and control measures, symptom identification, characteristics of infections and epidemics, parasitic (predator) characteristics, ways of utilising natural pest enemies, main species and distribution, fluctuation in the field, and chemical control of weeds. With novel content presented in simple, straightforward language, the book provides a valuable reference guide for scientific researchers, educators and industrial practitioners, as well as students and advisers at agricultural universities.

Based on the technical accumulation and practice of Huawei iLab in the Cloud VR field, this book systematically describes the advantages of Cloud VR technologies; technical requirements on clouds, networks, and terminals as well as solution implementation; Cloud VR experience evaluation baselines and methods; and current business practices. Cloud VR introduces cloud computing and cloud rendering to VR services. With fast and stable networks, cloud-based display output and audio output are coded, compressed, and transmitted to user terminals, implementing cloud-based VR service content and content rendering. Cloud VR has stringent requirements on bandwidth and latency, making it a proficient application for 5G and gigabit home broadband networks in the era of "dual G". As the first advocate of Cloud VR, Huawei iLab developed the first prototype of the Cloud VR technical solution, initiated the industry's first Cloud VR industry cooperation plan - VR OpenLab with partners - and incubated the world's first Cloud VR commercial project with China Mobile Fujian. Cloud VR: Technology and Application is the first official publication of Huawei iLab's research and practice achievements. It systematically and thoroughly introduces the Cloud VR concept, solution architecture, key technologies, and business practices and is of great value in academic and social applications. This book is easy to understand, practical, and suitable for VR vendors, VR technology enthusiasts, carriers, network vendors, cloud service providers, universities, and other enterprises and scientific research institutes.

Based on the technical accumulation and practice of Huawei iLab in the Cloud VR field, this book systematically describes the advantages of Cloud VR technologies; technical requirements on clouds, networks, and terminals as well as solution implementation; Cloud VR experience evaluation baselines and methods; and current business practices. Cloud VR introduces cloud computing and cloud rendering to VR services. With fast and stable networks, cloud-based display output and audio output are coded, compressed, and transmitted to user terminals, implementing cloud-based VR service content and content rendering. Cloud VR has stringent requirements on bandwidth and latency, making it a proficient application for 5G and gigabit home broadband networks in the era of "dual G". As the first advocate of Cloud VR, Huawei iLab developed the first prototype of the Cloud VR technical solution, initiated the industry's first Cloud VR industry cooperation plan - VR OpenLab with partners - and incubated the world's first Cloud VR commercial project with China Mobile Fujian. Cloud VR: Technology and Application is the first official publication of Huawei iLab's research and practice achievements. It systematically and thoroughly introduces the Cloud VR concept, solution architecture, key technologies, and business practices and is of great value in academic and social applications. This book is easy to understand, practical, and suitable for VR vendors, VR technology enthusiasts, carriers, network vendors, cloud service providers, universities, and other enterprises and scientific research institutes.

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of 'Quantitative Modelling in Marketing and Management' focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output.

This book systematically presents 40 pests, 7 natural pest enemies, and 20 diseases and weeds commonly encountered in sugarcane production, combining clear colour photos with detailed scientific descriptions. It covers a range of related topics, including morphological identification, habits and frequency of occurrence, prevention and control measures, symptom identification, characteristics of infections and epidemics, parasitic (predator) characteristics, ways of utilising natural pest enemies, main species and distribution, fluctuation in the field, and chemical control of weeds. With novel content presented in simple, straightforward language, the book provides a valuable reference guide for scientific researchers, educators and industrial practitioners, as well as students and advisers at agricultural universities.

This book contains the refereed proceedings of the 5th Annual Global Innovation and Knowledge Academy, GIKA 2015, held in Valencia, Spain, in July 2015. The theme of the conference was "New Knowledge Impacts on Designing Implementable Innovative Realities." The GIKA conference offers a unique opportunity for researchers, professionals, and students to present and exchange ideas concerning management, information systems, and business economics and see its implications in the real world. The 13 contributions accepted for GIKA 2015 were selected from 102 submissions and include research that contributes to the creation of a solid evidence base concerning new information and communication technologies for knowledge management, measuring the impact and diffusion of new technologies within organizations, and highlighting the role of new technologies and tools in the relationships between knowledge management and organizational innovation.

At the time of its original publication this reissued 'classic' text, co-written by the Nobel Laureate of 1954, Max Born, represented the final account of the subject and in many ways it still does. The book is divided into four sections. The first of these is very general in nature and deals with the general statistical mechanics of ideal lattices, leading to the electric polarizability and to the scattering of light. The second part deals with the properties of long lattice waves; the third with thermal properties and the fourth with optical properties.