The field of marketing and management has undergone immense changes
over the past decade. These dynamic changes are driving an
increasing need for data analysis using quantitative
modelling.Problem solving using the quantitative approach and other
models has always been a hot topic in the fields of marketing and
management. Quantitative modelling seems admirably suited to help
managers in their strategic decision making on operations
management issues. In social sciences, quantitative research refers
to the systematic empirical investigation of social phenomena via
statistical, mathematical or computational techniques.This book
focuses on the description and applications of many quantitative
modelling approaches applied to marketing and management. The
structure encompasses statistical, computer and mathematical as
well as other models. The topics range from fuzzy logic and logical
discriminant models to growth models and k-clique models. It also
covers current research being conducted in the field.
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