![]() |
![]() |
Your cart is empty |
||
Showing 1 - 2 of 2 matches in All Departments
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
|
![]() ![]() You may like...
Rogue One: A Star Wars Story - Blu-Ray…
Felicity Jones, Diego Luna, …
Blu-ray disc
R398
Discovery Miles 3 980
Jurassic Park Trilogy Collection
Sam Neill, Laura Dern, …
Blu-ray disc
![]() R311 Discovery Miles 3 110
|