Social Communication in Advertising - Consumption in the Mediated Marketplace (Hardcover, 4th edition)

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	July 2018
First published:	2018
Authors:	William Leiss • Stephen Kline • Sut Jhally • Kyle Asquith • Jackie Botterill
Dimensions:	254 x 178 x 26mm (L x W x T)
Format:	Hardcover
Pages:	432
Edition:	4th edition
ISBN-13:	978-1-138-09455-0
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
LSN:	1-138-09455-2
Barcode:	9781138094550

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