Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

Social Communication in Advertising - Consumption in the Mediated Marketplace (Hardcover, 4th edition) Loot Price: R4,251
Discovery Miles 42 510
Repayment Terms: R398 pm x 12*
Add to cart
Social Communication in Advertising - Consumption in the Mediated Marketplace (Hardcover, 4th edition): William Leiss, Stephen...

Social Communication in Advertising - Consumption in the Mediated Marketplace (Hardcover, 4th edition)

William Leiss, Stephen Kline, Sut Jhally, Kyle Asquith, Jackie Botterill

 (sign in to rate)
Loot Price R4,251 Discovery Miles 42 510 | Repayment Terms: R398 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: July 2018
First published: 2018
Authors: William Leiss • Stephen Kline • Sut Jhally • Kyle Asquith • Jackie Botterill
Dimensions: 254 x 178 x 26mm (L x W x T)
Format: Hardcover
Pages: 432
Edition: 4th edition
ISBN-13: 978-1-138-09455-0
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
Promotions
LSN: 1-138-09455-2
Barcode: 9781138094550

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
 R754 R684 Discovery Miles 6 840
The Book Every Marketer Should Most Definitely Read - Insights And Lessons From Successful Marketing Minds (Paperback):
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R605 Discovery Miles 6 050
The Hybrid Media System - Politics and Power (Hardcover, 2nd Revised edition): Andrew Chadwick
The Hybrid Media System - Politics and…
Andrew Chadwick Hardcover R3,292 Discovery Miles 32 920
Losing the News - The Future of the News That Feeds Democracy (Hardcover): Alex S. Jones
Losing the News - The Future of the News…
Alex S. Jones Hardcover R802 Discovery Miles 8 020
Do You Make These Mistakes in English? - The Story of Sherwin Cody's Famous Language School (Hardcover): Edwin L....
Do You Make These Mistakes in English…
Edwin L. Basttistella Hardcover R1,179 Discovery Miles 11 790
Our Master's Voice - Advertising (Paperback): James Rorty
Our Master's Voice - Advertising
James Rorty Paperback R534 Discovery Miles 5 340
Book of Ideas, 1 - A Journal of Creative Direction and Graphic Design - Volume 1 (Paperback): Radim Malinic
Book of Ideas, 1 - A Journal of Creative…
Radim Malinic Paperback R605 Discovery Miles 6 050
The History of Signboards - from the Earliest Times to the Present Day (Paperback): Jacob Larwood
The History of Signboards - from the…
Jacob Larwood Paperback R714 Discovery Miles 7 140
Rethinking Advertising as Paratextual Communication (Paperback): Chris Hackley, Rungpaka A. Hackley
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Paperback R787 Discovery Miles 7 870
Rethinking Advertising as Paratextual Communication (Hardcover): Chris Hackley, Rungpaka A. Hackley
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Hardcover R2,355 Discovery Miles 23 550

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners