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Digital Strategies in the Pharmaceutical Industry (Hardcover, 2003 ed.): L. Lerer, M. Piper Digital Strategies in the Pharmaceutical Industry (Hardcover, 2003 ed.)
L. Lerer, M. Piper
R1,539 Discovery Miles 15 390
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This book is a comprehensive review of the current state of digital innovation, Internet activity, and e-business in the life sciences arena and a practical guide for managers planning, developing, and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

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